Director of Strategic Marketing & Growth Initiatives

Scotiabank; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A major financial institution in Toronto seeks a Director, Strategic Initiatives and Marketing Planning. The successful candidate will lead innovative marketing strategies, utilizing data-driven insights to drive growth and enhance client engagement. Applicants should have 8-10 years of experience in marketing, particularly within retail banking, a strong degree in a relevant field, and exceptional skills in communication and project management. This high-impact role offers the chance to shape strategic priorities and influence marketing outcomes.

Qualifications

• 8-10 years of experience in Marketing and retail banking.
• Proven track record of leading planning processes and campaigns.
• Ability to translate complex analytical findings into clear narratives.

Responsibilities

• Partner with VP, Marketing to execute marketing strategies.
• Spearhead strategic marketing initiatives using data analytics.
• Oversee CB Marketing budget linking investment to outcomes.

Skills

Marketing and retail banking experience

Strong project management skills

Exceptional analytical skills

Interpersonal and communication skills

Customer-centric mindset

Education

Bachelor degree in Data Analytics, Marketing, Engineering, Business

MBA or MSc

Job description

A major financial institution in Toronto seeks a Director, Strategic Initiatives and Marketing Planning. The successful candidate will lead innovative marketing strategies, utilizing data-driven insights to drive growth and enhance client engagement. Applicants should have 8-10 years of experience in marketing, particularly within retail banking, a strong degree in a relevant field, and exceptional skills in communication and project management. This high-impact role offers the chance to shape strategic priorities and influence marketing outcomes.