DIRECTOR OF SALES - Beverage Alcohol

Maverick Distillery; Oakville; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading spirits company in Ontario seeks a Director of Sales to lead and improve sales performance across various channels. This role focuses on developing a clear national sales strategy and executing it with measurable growth. The ideal candidate will have 8–12+ years of relevant leadership experience, a strong understanding of the Canadian alcohol market, and a knack for data-driven sales strategies. Competitive compensation and direct access to ownership are offered.

Benefits

Competitive compensation

Unlimited earning potential

Direct access to ownership

Qualifications

• 8–12+ years of experience in beverage alcohol sales leadership.
• Proven track record of leading teams with measurable results.
• Strong understanding of route-to-market dynamics and forecasting.

Responsibilities

• Develop and execute national sales strategy and channel plans.
• Lead and coach internal sales staff and external partners.
• Drive new listings and distribution improvements.

Skills

Progressive sales leadership experience

Understanding of Canadian alcohol channels

Data-driven decision making

Experience with modern selling tools

Tools

CRM software

AI-enabled sales technologies

Job description

About Maverick Distillery

Maverick Distillery is Ontario’s largest private craft distillery and one of Canada’s fastest-growing independent spirits companies. Since 2009, we’ve built award‑winning brands including TAG No.5 Vodka, Barnburner Whisky, Ginslinger Gin, Cargo Rum, and Lunàtico Tequila (launching Q1 2026).

We operate at the intersection of brand, execution, and scale. This is a hands‑on, entrepreneurial environment where results matter, accountability is real, and strong performers grow with the business.

The Opportunity

We are hiring a Director of Sales to lead, professionalize, and accelerate our Ontario sales performance across on‑premise, off‑premise, grocery, C‑store, and strategic wholesale channels.

You will own sales strategy and execution—building the plan, leading people, holding partners accountable, and driving measurable growth. You’ll work directly with the President and play a central role in shaping how Maverick sells today and at scale tomorrow.

Key Responsibilities

Sales Strategy & Leadership

• Develop and execute a clear national sales strategy aligned with brand and financial objectives
• Translate strategy into actionable channel plans, targets, and KPIs
• Lead, coach, and develop internal sales staff and external agency partners
• Establish a disciplined sales operating rhythm (planning, forecasting, reporting)

Channel & Account Development

• Own relationships and progress with key buyers across LCBO, grocery, C‑store, and on‑premise channels
• Drive new listings, distribution gains, promotional execution, and velocity improvements
• Ensure consistent execution across regions, channels, and brands

Performance, Data & Tools

• Implement and adopt modern selling tools, including CRM and AI‑enabled sales technologies
• Build visibility into pipeline, forecasts, and ROI by channel and brand
• Use data to improve targeting, prioritization, and sales effectiveness—not just reporting

Cross‑Functional Leadership

• Partner closely with Marketing, Supply Chain, Finance, and Operations to align demand, inventory, and execution
• Provide commercial input into pricing, innovation, brand launches, and go‑to‑market plans
• Represent sales at the leadership table with clarity, accountability, and credibility

What We’re Looking For

• 8–12+ years of progressive sales leadership experience in beverage alcohol (spirits strongly preferred)
• Proven experience leading teams and/or sales agencies with measurable results
• Strong understanding of Canadian alcohol channels, buyers, and route‑to‑market dynamics
• Commercially sharp: comfortable with targets, margins, forecasting, and accountability
• Open‑minded and curious about modern, AI‑enabled selling tools and data‑driven decision making
• Direct, decisive, and execution‑oriented—this role rewards doers

What Success Looks Like in 12 Months

• A clearly defined, executed national sales strategy with visible KPIs
• Improved buyer access, stronger pipelines, and measurable distribution growth
• Sales partners and teams aligned, accountable, and performing
• Forecasting accuracy and sales visibility materially improved
• Maverick positioned to scale faster and more profitably across key channels

Why Join Maverick

• Direct access to ownership and real decision‑making authority
• Opportunity to shape the future of a fast‑growing spirits company
• Competitive compensation aligned with responsibility and performance
• Unlimited earning potential based upon successes
• A culture that values initiative, clarity, and results over politics and process

Equal Opportunity Employer Statement

We celebrate diversity and are committed to building an inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, or any other protected status.