Director Events, Americas

Acuity Inc.; Brossard; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading industrial technology company in Brossard is seeking an experienced communications professional to develop and implement event strategies across the Americas. The ideal candidate will have a strong background in event project management, be bilingual in French and English, and possess over 10 years of relevant experience. This role will involve collaboration with various teams to align marketing and communication goals while driving brand positioning.

Qualifications

• A minimum of 10 years’ relevant experience.
• Strong experience with event project management.
• Experience in B2B marketing for small and large companies.

Responsibilities

• Develop and implement a long-term cohesive event strategy across the Americas.
• Lead the planning and execution of events, including logistics and budgeting.
• Ensure all events activities are part of an integrated marketing campaign.

Skills

Communication skills

Event project management

Bilingual French and English

Planning and organizing skills

Interpersonal skills

Education

Bachelor’s degree in communications or marketing

Job description

We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet.

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We are positioned at the intersection of sustainability and technology, developing technology that helps save energy and reduce carbon emissions through lighting, lighting controls, building management solutions, and location-aware applications.

What will you do?

Reporting to the VP of Global Customer Marketing and Communications, you will play an important role in helping to develop and implement the events strategy for AIS across the Americas.

We are looking for someone who can bring a fresh perspective, is self-motivated, solutions- and results-oriented, and can share their passion and vision with their team to strengthen the company’s brand. You’ll work closely with colleagues in marketing, products, sales, R&D, and design to ensure alignment toward achieving the firm’s overall business objectives.

The ideal candidate is an experienced, insightful, and bilingual communications professional with a track record of success in complex, fast-paced, multi-stakeholder environments. Technologically savvy and current on best practices, you have had great success developing and delivering events strategies including multi-channel communications plans and building strong brand positioning.

We require both big-picture thinking and the capacity to lead operations with attention to detail: this individual must possess professionalism to effectively be embedded with the business unit leadership and understand their priorities and objectives for success. You possess a flair for writing, a keen understanding of successful communication strategies, and you are looking for a challenging, multifaceted role in which you’ll be called upon to be both a leader and a doer. A real player with a strong work ethic, who is accomplished in the fundamentals and is looking for a role to make a meaningful contribution.

Key Tasks & Responsibilities (Essential Functions)

• Develop, implement, and maintain a long-term cohesive event strategy across the Americas
• Lead the planning and execution of events, including logistics, budgeting, and participant engagement
• Deploy relevant and prioritized corporate/segment key influencer external events including tradeshows, roadshows, and channel partner conferences
• Ensure that all events activities are part of an integrated marketing campaign and not stand-alone
• Responsible for building and implementing communication and marketing strategies for events aligned with the company’s goals and objectives
• Identify, plan and place effective advertising opportunities by leveraging strategic publications, social media and online advertising opportunities
• Coordinate with internal marketing teams the development of sales, corporate and digital marketing material for events
• Develop targets, related KPIs, and tools to evaluate the success of the team in relation to the strategy
• Monitor project pipeline and progress, and manage related budget lines with a proactive approach to ongoing improvements
• Manage events budget, evaluate results against goals, and generate learnings for improvement
• Manage suppliers to keep deliverable timelines and status updates on track
• Supervise and evaluate the performance of a diversely skilled communications team in the Americas
• Provide structure while maintaining space for direct reports to flourish in their roles
• Stay informed about current event management trends and techniques to enhance the event portfolio and bring an innovative approach to event marketing experiences

Skills and Minimum Experience Required

• A minimum of 10 years’ relevant experience
• Bachelor’s degree in communications, marketing or other equivalent
• Strong experience with event project management
• Experience developing 360 marketing strategies (content planning, communication plan) an asset
• Experience in B2B marketing for small and large companies
• Experience in a company that manufactures and markets technically complex products an asset
• Bilingual French and English: To serve clients and external service providers across Canada and USA

Candidate must have demonstrated:

• Communication skills: listening, writing and speaking
• Demonstrated ability to take initiative, solve problems and work under tight deadlines
• Ability to work under pressure in a fast-paced, high-volume and often ambiguous/fast-changing environment and to handle tough issues professionally
• Experience in developing and executing effective communications
• Exceptional eye for detail, editorial judgment and grammatical skills
• Planning and organizing skills
• Research and analytical skills to create compelling, quality-driven messaging
• Interpersonal skills and the ability to collaborate with multiple internal and external persons; a strong team player
• Self-starter, quick learner and winning attitude
• Energetic and driven with a strong sense of urgency
• Ability to work with cross-functional teams locally and internationally
• Ability to travel across the Americas, and exceptionally in EMEA

#LI-AP1

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, protected veteran status, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities: Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at [phone]. Please clearly indicate what type of accommodation you are requesting and for what requisition.

Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and suppliers in Quebec as necessary. French-language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French.