Director, Brand & Customer Marketing — Drive Growth & GTM

Intello Technologies Inc.; Calgary; Hybrid; CAD 122,000 - 182,000; Full time

Job summary

A leading technology firm in Canada seeks a Director, Brand & Customer Marketing. This pivotal role involves driving demand generation and evolving the brand's identity across business segments. Ideal candidates will have strategic leadership experience, a solid marketing background, and the ability to manage diverse stakeholders. The position offers a competitive compensation package, with additional benefits including a flexible work environment and opportunities for professional growth.

Benefits

Opportunities for personal development

Support for work-life balance

Generous pension and share purchase programs

Community engagement initiatives

Minimum 3 weeks of vacation

Qualifications

• Proven leadership experience in building and managing high-performing marketing teams.
• Strong background in brand development and multi-channel demand generation.
• Excellent analytical skills to derive insights from market research.
• Demonstrated experience managing creative and media agencies effectively.
• Proven ability to manage relationships with diverse stakeholders.
• Adaptability and resilience in a fast-paced, evolving environment.

Responsibilities

• Strategize, plan, and execute multi-channel campaigns for demand generation.
• Evolve visual identity and set guidelines for brand consistency.
• Design and execute branding campaigns managing agency relationships.
• Oversee market research practices producing impactful customer studies.
• Share and reinforce brand through engagement programs with partners.
• Manage Go-to-Market strategy and product marketing execution.
• Manage digital marketing platforms educating customers and sales teams.
• Partner with various brands and community groups for business growth.

Skills

Strategic Leadership

Brand & Demand Expertise

Analytical & Communication Skills

Agency Management

Stakeholder Management

Operational Flexibility

Education

Educational background in Marketing, Business, or a related field

MBA

Job description

A leading technology firm in Canada seeks a Director, Brand & Customer Marketing. This pivotal role involves driving demand generation and evolving the brand's identity across business segments. Ideal candidates will have strategic leadership experience, a solid marketing background, and the ability to manage diverse stakeholders. The position offers a competitive compensation package, with additional benefits including a flexible work environment and opportunities for professional growth.