Digital Marketing Specialist: Demand Gen & Campaigns

McFadyen Digital; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm seeks a Marketing Specialist to support multi-channel campaigns and manage digital marketing operations. The ideal candidate has 3-5 years of experience, a strong understanding of digital tools like HubSpot, and excellent analytical skills. Responsibilities include campaign execution across various platforms, data reporting, and content coordination. This role offers an opportunity to grow within a fast-paced environment focused on innovation and teamwork.

Benefits

Career development with industry leaders

Flat management structure

Culture that rewards innovation

Qualifications

• 3-5 years of experience in digital marketing or marketing coordination roles.
• Strong attention to detail and comfortable with data.
• Familiarity with HubSpot or similar marketing automation platforms.
• Basic understanding of digital channels.
• Excellent communication skills and desire to learn quickly.

Responsibilities

• Support multi-channel campaign execution.
• Build and manage basic email and nurture workflows.
• Coordinate content and marketing assets.
• Collect, organize, and report performance data.
• Maintain tracking, QA, and marketing operations tasks.

Skills

Digital marketing

Campaign execution

Lead generation

Analytics

Email automation

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

A leading digital marketing firm seeks a Marketing Specialist to support multi-channel campaigns and manage digital marketing operations. The ideal candidate has 3-5 years of experience, a strong understanding of digital tools like HubSpot, and excellent analytical skills. Responsibilities include campaign execution across various platforms, data reporting, and content coordination. This role offers an opportunity to grow within a fast-paced environment focused on innovation and teamwork.