Digital Marketing Operations Coordinator

Good People Only; Remote; CAD 50,000 - 55,000; Full time

Job summary

A boutique music company in Canada seeks a Digital Marketing Operations Coordinator to support execution across paid media, email & SMS campaigns. This role emphasizes operational tasks to allow strategic work to remain on track. Ideal for someone organized and detail-oriented, offering a chance to gain hands-on experience in the music industry's digital marketing landscape. Candidates should be comfortable with multiple tools and platforms and have a passion for fostering authentic music.

Qualifications

• Junior-to-mid level experience in marketing operations or digital marketing.
• Strong organizational and execution skills.
• Detail-oriented with strong follow-through.

Responsibilities

• Build and update ad campaigns based on approved briefs.
• Manage segmentation and scheduling for email & SMS campaigns.
• Track relationships and deliverables for creator campaigns.

Skills

Organizational skills

Execution skills

Detail-oriented

Clear communication

Tools

Email tools

Paid media platforms

Spreadsheet software

Job description

📍 Toronto, ON (Remote) | 🕒 Full-time

💰 Salary: $50,000–$55,000 (CAD)

Good People Only is a boutique music company offering artist management, development, and label services to a carefully curated roster of talent. Our focus is on fostering authentic and passion-driven music, without following trends or niches. Over the years, we have grown into a multi-service creative agency with a label imprint, management company, recording studios, and a partnership in a media collective. With a strong community focus, we aim to create a collaborative environment where art can thrive in all forms and directions.

We’re looking for a Digital Marketing Operations Coordinator to support execution across paid media, email & SMS campaigns, creator programs, and general marketing operations.

This role is execution-focused - you’ll take operational and tool-based tasks off the team’s plate so strategic work can stay on track. You’ll work closely with our Head of Digital Marketing, who sets priorities and strategy, while you execute campaigns cleanly, accurately, and efficiently.

This is a strong opportunity for someone looking to build a career in the music industry through digital marketing operations and campaign execution. You’ll gain hands-on experience across real artist campaigns and learn how strategy translates into day-to-day execution.

This is a junior-to-mid level role, ideal for someone highly organized, detail-oriented, and comfortable working across multiple platforms.

Responsibilities

Paid Media Execution Support

• Build and update ad campaigns based on approved briefs
• Implement copy and creative changes
• Toggle campaigns based on predefined rules and thresholds
• Monitor surface-level performance
• Flag issues or anomalies for review

Email & SMS Operations

• Build and send campaigns from approved copy
• Manage segmentation and scheduling
• QA links, dates, and calls-to-action
• Maintain a campaign calendar

Creator & UGC Campaign Operations

• Research potential creators and partners
• Gather contact information and pricing
• Manage outreach and responses
• Track relationships and deliverables
• Monitor campaign progress and status

General Marketing Operations Support

• Handle platform updates and configuration
• Manage one-off updates and tool-based tasks
• Update listings, pages, banners, and integrations
• Execute ad hoc operational requests

Reporting Assistance

• Pull reports and data
• Update dashboards and spreadsheets
• Prepare summaries for internal review

Requirements

• Junior-to-mid level experience in marketing operations or digital marketing
• Strong organizational and execution skills
• Comfortable working across multiple tools and platforms
• Detail-oriented with strong follow-through
• Able to execute quickly and accurately from direction
• Clear communicator and reliable operator

Nice to Have

• Experience with paid media platforms
• Experience with email or SMS tools
• Familiarity with creator or influencer campaigns
• Basic reporting or spreadsheet experience

What the role is NOT

• Strategy ownership
• Creative direction
• Budget ownership
• Final performance interpretation

Why this role exists

This role removes executional friction from the system. It ensures campaigns, updates, and operational tasks move forward quickly and correctly, allowing the team to focus on strategy and planning.

Why you'll love it

• Work hands-on with real artist campaigns across paid media, email/SMS, and creator programs
• Build practical digital marketing operations experience in the music industry
• Be part of a high-energy, creative, and supportive team

Interested?

Apply with a cover letter, resume and examples of projects, campaigns, or tools you’ve worked with. Please also include your favorite colour in your cover letter!