Digital Marketing & Content Specialist

Dillon Consulting Limited; Fredericton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading consulting firm is seeking a Digital Marketing and Content Specialist to enhance their online presence. This full-time, hybrid role focuses on creating and optimizing digital marketing initiatives and engaging content across various platforms. Key responsibilities include developing marketing strategies and managing social media. Candidates should have a bachelor's degree and at least five years of relevant experience in digital marketing. The position offers excellent benefits and a collaborative team environment.

Benefits

Comprehensive health benefits

Generous retirement savings plan

Flexible work hours and hybrid working options

Student loan repayment assistance

Qualifications

• Minimum of five years’ experience in digital marketing and content creation.
• Experience in B2B marketing or professional services valued.
• Proficient in using AI tools for workflow optimization.

Responsibilities

• Develop and implement digital marketing strategies and content calendars.
• Create engaging digital content aligned with marketing strategies.
• Optimize digital strategy and content for SEO and GEO.
• Manage social media platforms and engage with online audiences.
• Monitor and analyze website and social media traffic.

Skills

Digital marketing strategy development

Content creation

SEO optimization

Social media management

Writing and editing

Education

Bachelor's degree in marketing, communications, commerce, media or a related field

Job description

Dillon Consulting Limited is a proudly Canadian, employee‑owned professional consulting firm specializing in planning, engineering, environmental science and management. We partner with clients to provide committed, collaborative and inventive solutions to complex, multifaceted projects. With over 25 offices and more than 1100 employees across Canada, Dillon offers a wide range of services related to building and improving facilities and infrastructure, protecting the environment and developing communities.

Digital Marketing and Content Specialist

We are currently seeking a Digital Marketing and Content Specialist to fill an existing vacancy within our Marketing & Communications team. Reporting to the Director of Marketing & Communications, this full‑time, hybrid role bridges the gap between strategic digital marketing and content development. The position is available in any one of the following offices: Calgary, Edmonton, Winnipeg, Saint John, Fredericton, Halifax or St. John’s.

In this position, you will drive our online presence through the creation, management and optimization of engaging digital marketing initiatives and content across various online platforms. You will also help alleviate internal communication content workloads through exceptional writing and editing. While the role is multifaceted, your primary focus will be on digital marketing and channel management.

Responsibilities

• Develop and implement digital marketing strategies and content calendars to increase brand awareness and engagement.
• Create engaging digital content aligned with marketing strategies.
• Optimize digital strategy and content for SEO and GEO.
• Manage social media platforms and engage with online audiences to build brand awareness and community.
• Monitor and analyse website and social media traffic, user behavior, and campaign performance.
• Identify and report on KPIs.
• Research and report on market trends.
• Assist with drafting, editing, and proofreading corporate communications as required.

Qualifications

• Bachelor's degree in marketing, communications, commerce, media or a related field.
• Minimum of five years’ experience in digital marketing and content creation.
• Experience in B2B marketing, professional services or exposure to technical/engineering verticals would be highly valued.

Experience & Competencies

• Proven ability to develop and execute marketing strategies that align with business goals and deliver measurable results.
• Exceptional writing and editing skills. Able to frame content to intended audience and switch between educational and persuasive tones as appropriate.
• Proven ability to optimize content for SEO and GEO.
• Proven ability to set up and analyse high‑quality analytics using the latest industry standards for privacy, accuracy, and performance reporting.
• Proficient in using AI tools for workflow optimization and content generation.
• Excellent communication and collaboration skills.

Applicants who do not meet all of the qualifications listed above but have an equivalent combination of education and experience may also be considered. If you believe you have the necessary skills to thrive in this role we encourage you to apply.

Please include a cover letter and resume in your application. Shortlisted candidates may be asked to provide writing samples.

Benefits

• Dillon is 100% employee owned and share ownership is open to all employees.
• Comprehensive health benefits.
• Generous retirement savings plan.
• Student loan repayment assistance with matching employer contributions.
• Flexible work hours and hybrid working options.
• Focus on innovation.
• Employee and Family Assistance program.
• Goodlife Fitness Corporate Membership.
• Wellness Subsidy.

EEO & Diversity

Dillon is committed to employment equity and an inclusive, diverse workplace where opportunities are based on skills and abilities. If you require accommodation during the interview process, please let us know.

AI & Technology

We invest in modern technologies to enable continuous improvement across the organization. Dillon Consulting utilizes artificial intelligence (AI) assisted tools to support parts of our recruitment process to increase efficiency and fairness. While AI supports this process, all hiring decisions are made by our human recruiting team. By applying, you acknowledge and consent to this use.