Coordinator, Digital Marketing

Warner Bros. Entertainment; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading entertainment company in Toronto seeks a Digital Marketing Coordinator to assist with executing digital strategies for theatrical releases. Responsibilities include coordinating campaigns, managing social media communications, and providing administrative support. Candidates should have an undergraduate degree in arts or marketing and three years of related experience in digital or social media marketing. Strong organizational and interpersonal skills are essential for success in this fast-paced environment.

Qualifications

• 3 years of related work experience in digital marketing or public relations.
• Strong written and verbal communication skills.
• Understanding of social media platforms (Meta, X, TikTok, Pinterest, Snap).

Responsibilities

• Coordinate and execute digital marketing campaigns for theatrical releases.
• Act as the liaison between WB Canada and the social media agency.
• Assist in posting campaign schedules and creative briefs.

Skills

Interpersonal skills

Creativity

Organizational skills

Detail-oriented

Problem-solving skills

Education

Undergraduate degree in arts or marketing

Tools

Microsoft Word

Excel

Google Docs

PowerPoint

Photoshop

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

This role assists the VP, Theatrical Marketing with coordinating and executing various elements of the digital marketing campaigns for all theatrical releases. This includes social media and digital promotions, creator partnerships and servicing content.

Your Role Responsibilities...

• Work with the VP, Theatrical Marketing to reference global digital strategies, calendars and assets to create impactful localized film campaigns for the Canadian market
• Attend weekly calls with the home office digital, influencer and legal teams and provide updates and detailed notes to senior management
• Act as the day-to-day liaison between WB Canada and the social media/corporate portal management agency
• Provide administrative assistance in the execution of all digital, social media and creator programs for Canadian campaigns. This includes nominating and securing opportunities with home office as well as liaising with local agencies
• Assist in the development of all creative briefs and post campaign reports relating to the digital, social media and creator programs for Canadian campaigns
• Assist in posting cadence scheduling, copywriting and fulfillment for all Canadian social channels and digital specialty opportunities
• When required, provide on-site assistance in the execution of all creator and special marketing events for Canadian campaigns. This includes screenings, press tours, festivals and stunts
• Provide localized creative assets to digital vendors as required
• Maintain internal creator database and provide vetting services as needed
• Work with the corporate portal management agency to ensure the Canadian website and social channels have updated marketing assets at time of debut
• Process and track invoices for all digital marketing and creator programs for Canadian campaigns ensuring budgets are updated in real time
• Assist VP, Theatrical Marketing with administrative duties as required
• Other miscellaneous administrative duties as assigned

Qualifications & Experience...

• Undergraduate university degree or diploma in the arts, digital marketing, social media marketing, public relations, communications, or marketing
• Three years of related work experience in digital marketing, social media / creator marketing, entertainment, or public relations fields
• Strong interpersonal and communications skills (written and verbal)
• Understanding of key social media platforms (Meta, X, Tik Tok, Pinterest and Snap)
• Understanding of the current Canadian creator landscape
• Enthusiasm, creativity, strong organizational skills, and detail oriented
• Ability to multi-task, highly organized with excellent problem-solving skills
• Ability to work in a fast-paced, time sensitive and competitive business environment
• Strong computer skills – Microsoft Word, Excel, Google doc, PowerPoint, Photoshop

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.