Performance Marketing Specialist

Valnet Inc.; Montreal (administrative region); On-site; CAD 60,000 - 80,000; Full time

Job summary

A digital media company in Montreal seeks a Performance Marketing Specialist to enhance growth through various paid channels. This role entails managing advertising campaigns across platforms like Google Ads and Meta, conducting performance analyses, and implementing audience strategies. Applicants should have 2-5 years of experience in performance marketing and a strong understanding of advertising tools. Excellent communication skills and organizational abilities are essential. Don't miss the chance to join a growing team!

Qualifications

• 2–5+ years hands-on experience in performance marketing / paid media.
• Ability to optimize for conversions, subscriptions, and lead generation.
• Strong knowledge of advertising platforms including Google Ads and Meta.

Responsibilities

• Plan, launch, and optimize paid campaigns across various platforms.
• Own performance outcomes, tracking CPA/CAC, and report insights.
• Run structured experiments on targeting, bidding, and messaging.

Skills

Performance marketing experience

Google Ads expertise

Data analysis skills

Excellent written communication

Budget management

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Type

Full-time

About CarBuzz

CarBuzz is a leading source of comprehensive automotive news and features for over 5 million monthly visitors. Our detailed, expert reviews of new models on the market, coupled with a range of shopping tools, provide valuable assistance to those in the market for a new car, SUV, or truck. We are committed to delivering up-to-date and reliable automotive news and features to our readers.

The Role

We’re looking for a Performance Marketing Specialist to drive measurable growth across paid channels for CarBuzz. You’ll own campaign execution and optimization across key acquisition platforms, partnering closely with Editorial, SEO, Data/Analytics, and Revenue to scale our marketplace efforts.

What We’re Looking For:

• Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners (channel mix based on business needs).
• Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations.
• Run structured experiments (A/B and multivariate tests) on targeting, bidding, creatives, and messaging—maintaining an always-on testing pipeline.
• Develop audience strategies including remarketing, lookalikes, interest targeting, contextual targeting, and lifecycle segmentation.
• Implement and maintain tracking using GA4, Google Tag Manager, pixels, and UTMs.
• Support monetization initiatives by driving traffic to the marketplace.
• Manage budgets and pacing across brands and channels, ensuring efficient spend and clear forecasting.
• Monitor market and platform trends (auto seasonality, model-year shifts, new features like PMax updates, attribution/privacy changes) and quickly translate them into execution.

Skills We’re Looking For :

• 2–5+ years hands-on experience in performance marketing / paid media (in-house, agency, or both).
• Proven ability to optimize to outcomes, not just clicks (conversions, subscriptions, lead-gen, revenue where applicable).
• Strong working knowledge of: Google Ads (Search, YouTube, Discover; PMax a plus), Meta Ads Manager, GA4 + Google Tag Manager, UTMs, pixels, attribution basics
• Comfortable analyzing performance in spreadsheets and BI tools (Looker Studio/Tableau a plus).
• Excellent written communication—able to translate numbers into clear actions and collaborate cross-functionally.
• Highly organized: campaign hygiene, documentation, experimentation discipline, budget pacing.

Nice to Have:

• Experience in media/publishing, high-volume content environments, or affiliate-driven models.
• Familiarity with SEO/content strategy and how paid can amplify editorial wins.
• Experience with YouTube growth or paid video creative testing.
• Programmatic, native (Taboola/Outbrain), or Reddit/X/TikTok experience.
• Basic SQL, BigQuery, or analytics engineering collaboration experience.

Feel Free To Include:

• Portfolio of work
• Client Testimonials
• Anything related to your experience in the industry

We will get back to you as soon as possible if we think you\'d make a solid addition to the team.

https://www.valnetinc.com/en/carbuzz