Campaigns & Growth Marketing Manager

LifeWorks; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading health and well-being provider in Toronto is seeking an Integrated Campaigns & Growth Marketing Manager to drive growth for their Retirement & Benefits Solutions. This role involves executing multichannel campaigns and collaborating with Sales and Product Marketing. Ideal candidates have 7+ years in B2B marketing, with a strong analytical mindset. This position offers the opportunity to shape and tell the brand story while focusing on pipeline acceleration and demand generation.

Benefits

Inclusive culture

Diversity initiatives

Qualifications

• 7+ years of experience in B2B marketing, focusing on demand generation.
• Proven ability to manage broad-based and account-based marketing programs.
• Strong understanding of brand positioning and strategy.

Responsibilities

• Own execution of integrated campaigns across various digital channels.
• Partner with Sales for account-based campaign tactics.
• Lead demand generation tactics for pipeline acceleration.

Skills

B2B marketing

Demand generation

Campaign execution

Pipeline acceleration

Analytics

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Adobe Creative Suite

Job description

Overview

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

Our team and what we’ll accomplish together

TELUS Health is seeking an Integrated Campaigns & Growth Marketing Manager to accelerate growth for our Retirement & Benefits Solutions business. You’ll own how, when, and where we show up in the market, leading multichannel campaigns, account-based initiatives, and digital programs that drive awareness, demand, and pipeline across Canada and the U.S. This role blends strategic planning with hands-on execution, partnering with Sales, Product Marketing, and Brand Experience to deliver campaigns that not only generate measurable results but also strengthen the RBS brand story. If you thrive at the crossroads of growth marketing and brand storytelling, we’d love to meet you.

What you’ll do

• Own end-to-end execution of integrated campaigns across email, LinkedIn, paid social, and web, including campaign brief development, asset coordination, platform setup, QA, launch, and performance tracking
• Partner with Sales to deploy account-based campaign tactics across top-tier opportunities, whitespace accounts, and client expansion
• Lead demand generation tactics with a strong focus on pipeline acceleration and qualified lead contribution across both U.S. and Canadian Retirement & Benefits Solutions segments
• Partner with Product Marketing and Brand Experience to ensure campaigns reinforce the RBS brand story and differentiation, tailoring messaging to target markets and maintaining visual / verbal consistency across channels
• Partner with Sales Operations to define and continuously refine lead scoring models, routing logic, and lifecycle stages, and oversee the execution of inbound lead capture and nurture workflows through HubSpot
• Manage and evolve a centralized campaign calendar, coordinating rollouts for national awareness initiatives as well as segment-specific or SIT stage
• Develop and optimize nurture strategies tailored to brokers, TPEs, and clients, leveraging HubSpot to build segmented journeys by persona, buying stage, and segment readiness
• Oversee SEO strategy (in partnership with internal stakeholders or agency partners) to improve organic visibility for key RBS terms across Canada and the U.S.
• Collaborate with Brand Experience to deliver digital campaign support before, during, and after events, helping Sales re-engage attendees and reach key accounts that didn’t attend

What you bring

• 7 + years of experience in B2B marketing with a focus on demand generation, campaign execution, and pipeline acceleration
• Proven ability to manage both broad-based campaigns and account-based marketing (ABM) programs, knowing when to scale and when to personalize
• Strong understanding of brand positioning and ability to apply brand strategy within campaigns to ensure consistency, clarity, and differentiation
• Proficiency in HubSpot (automation, journey building, segmentation) and Salesforce (attribution, lead management, reporting)
• Strong experience in campaign operations, including UTM tracking, A / B testing, and optimizing multichannel workflows
• Hands-on expertise in LinkedIn Campaign Manager and other paid media platforms, with experience deploying both awareness and conversion campaigns
• Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase, Bombora) and translating insights into campaign action
• Strategic mindset combined with tactical execution skills, able to move from whiteboard planning to build-launch-optimize cycles
• Ability to collaborate cross-functionally with Product Marketing, Sales, Sales Ops, and Brand to deliver coordinated campaigns
• Strong analytical and reporting skills, with comfort using campaign data to drive continuous improvement

Great-to-haves

• Skilled at using AI to design and scale GTM systems that accelerate pipeline and optimize performance
• Design experience in Adobe Creative Suite to support quick-turn creative direction / needs when dedicated resources aren’t available

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and / or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and / or any leader(s) who will be part of the selection process.