Business Head ‑ D2C

TLC Relationship Management P Ltd; Delhi; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading customer relationship management company in Canada is seeking a Senior D2C Business Manager. The candidate will develop and execute the D2C business strategy, leading cross-functional teams to innovate and grow the product while ensuring profitability. The ideal applicant will have over 12 years of experience in business development, particularly in D2C models within hospitality or technology. A strong understanding of e-commerce and data analytics is essential for success in this role.

Qualifications

• 12+ years of experience in business development, especially in D2C and technology sectors.
• Strong understanding of D2C business models and sales processes.
• Experience with mobile app development and e-commerce platforms.

Responsibilities

• Develop and execute D2C business strategy aligned with company goals.
• Lead cross-functional teams to drive product innovation and market expansion.
• Identify strategic opportunities for revenue growth and partnership development.
• Own product profitability metrics and budget allocations.
• Oversee customer acquisition and retention initiatives.

Skills

Business development

E-commerce familiarity

Data analytics proficiency

Market research tools

Education

Bachelor's degree - BBA / B.Tech / B.Com

Master's Degree - MBA (Sales & Marketing, Information Management)

Job description

Role And Responsibilities

• Develop and execute the overall D2C business strategy, aligning with the company's vision and goals.
• Lead cross-functional teams to drive product innovation, feature development, market expansion, and product support.
• Identify and pursue strategic opportunities for revenue growth; including new market segments, product offerings, and initiatives to establish partnerships and alliances that enhance the D2C ecosystem.
• Own product level profitability by ensuring optimal allocation of budgets and monitoring various costs (CAC, development costs, infrastructure costs, support costs, people costs, etc.)
• Negotiate and finalize agreements with key stakeholders like merchants, technology partners, and institutions while ensuring mutually beneficial partnerships.
• Oversee customer acquisition initiatives by leveraging digital marketing, user behavior & user growth strategies; oversee customer retention programs to minimize churn rate & maximize lifetime value.
• Lead merchant onboarding efforts, ensuring a diverse and curated selection of upscale merchants on the platform by providing support and guidance to optimize the merchant’s presence and offerings.
• Liaison with the technical program management team in prioritizing various feature enhancement and maintenance support.
• Ensure adequate support is extended for timely resolution of merchant and consumer queries & issues
• Define and track key performance indicators (KPIs) to measure the success of D2C business initiatives and present periodic business reports to TLC leadership and other stakeholders

Desired Profile

• Bachelor's degree - BBA / B.Tech / B.Com
• Master's Degree - MBA (Sales & Marketing, Information Management) - Added Advantage
• 12+ years of experience in business development with strong understanding of D2C business models, preferably in hospitality and/or technology
• Familiarity with e-commerce platforms and mobile app development
• Proficiency in data analytics and market research tools
• Understanding of B2B sales processes and D2C user growth methodologies.