AI-Driven B2B Growth Marketing Specialist

Boast AI; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading B2B tech company in the Metro Vancouver area is seeking a Performance Marketing Specialist to drive lead generation and optimize marketing strategies. This role demands 3-5 years of experience in performance marketing, with skills in demand generation and a strong analytical mindset. The ideal candidate will possess proficiency in tools such as Salesforce and GA4, and be capable of managing omnichannel campaigns to foster measurable business growth.

Qualifications

• 3–5 years in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with Salesforce Account Engagement (Pardot) and major paid media platforms.
• Strong analytical skills with a data analysis and optimization mindset.

Responsibilities

• Partner with Marketing and Sales to design and implement lead generation strategies.
• Manage campaigns across multiple digital channels to improve engagement.
• Leverage analytics tools to monitor campaign performance and report insights.

Skills

Demand generation

Paid media

Lifecycle marketing

Data analysis

Communication

Tools

Salesforce CRM

Pardot

GA4

Looker Studio

Google Ads

LinkedIn

Job description

A leading B2B tech company in the Metro Vancouver area is seeking a Performance Marketing Specialist to drive lead generation and optimize marketing strategies. This role demands 3-5 years of experience in performance marketing, with skills in demand generation and a strong analytical mindset. The ideal candidate will possess proficiency in tools such as Salesforce and GA4, and be capable of managing omnichannel campaigns to foster measurable business growth.