Account Director, Planning

UNAVAILABLE; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading media agency is seeking an Account Director to deliver results through strategic planning and execution of integrated campaigns. The ideal candidate will possess at least 8 years of experience, strong analytical and leadership skills, and a background in digital media. This role includes managing client relationships and ensuring successful campaign delivery across multiple channels.

Benefits

Great workplace certification

Career growth opportunities

Diverse work environment

Qualifications

• 8+ years of progressive experience in digital and performance media.
• Strong understanding of online and offline channels.
• Proven track record of managing multiple projects with competing deadlines.

Responsibilities

• Leading a team to deliver successful digital integrated campaigns.
• Developing partnerships with senior client stakeholders.
• Promoting continuous optimization of marketing campaigns.

Skills

Strong business acumen

Excellent communication skills

Analytical skills

Problem-solving skills

Project management

Education

Bachelor’s degree or college diploma in advertising, marketing, business administration, communications

Tools

Microsoft Office

Prisma

DDS

Job description

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Job Description

As Account Director, your primary role is to deliver results for our clients You will usedata to filter all decisions and will be responsible for the full implementation of plansfrom strategy through to online and offline execution. You will lead cross functionalteam of performance media specialists to deliver successful digital led integratedcampaigns. You will be the senior client lead and oversee all storytelling communicationwith senior marketing leads on their respective lines of business.

Responsibilities

• Providing strong leadership to a cross functional team of performance media specialists todeliver successful digital led integrated campaigns

• Developing strong partnerships with senior client stakeholders to propel key projects,improve ways of working, and develop a deep understanding of their business

• Proactively identifying and implementing processes that make their operations smoother,easier, and more effective

• Promoting continuous optimization of the accounts and constantly seeking ways to improvecampaign activity and marketing effectiveness

• Collaborating with the wider team to plan and execute strategies that deliver on marketingobjectives while being in budget and on time, in response to client briefs

• Building of cutting-edge strategies and tactical plans to drive brand and product acquisition

• Developing budget allocations across media and building media mix scenarios - resulting instrategic and effective media plans

• Ensuring finance and compliance requirements are followed – including oversight of budgetpacing to make sure planned and billed dollars are delivering against forecasts

• Mentoring performance media manager and extended team, running of semi-annual reviewand identifying of opportunities for development

• Providing support to Group Account Director and COE leadership to deliver portfolio bestpractices and thought leadership

Qualifications

• Bachelor’s degree or college diploma with a concentration in advertising, marketing,business administration, communications or related area

• 8+ years of progressive levels of responsibility, with emphasis on digital andperformance media

• Strong business acumen and experience in a data driven performance marketingenvironment

• Advanced understanding of online and offline channels - online video, programmatic,social media, paid search, TV, radio, OOH

• Ability to express complex ideas simply and concisely

• Excellent communication skills – written, verbal and presentation

• Ability to manage multiple projects simultaneously with competing deadlines

• Strong organizational and problem-solving skills and attention to detail

• Willingness and eagerness to learn, adopt new technologies and solutions and takeon new opportunities

• Demonstrated quantitative and analytical skills with the ability to embrace a role thatrequires a mix of art and science

• Proficiency in Microsoft Office and advanced working knowledge other campaignmanagement processes and tools –Prisma, DDS,Media tools, Ad Ops, etc.

• Experience working in the financial category, completion of Facebook Blueprint andany Google Certifications a strong asset

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted