Sr Brand Manager - Respiratory & Immunology

AstraZeneca; Cotia; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading global biopharmaceutical company is seeking a Senior Brand Manager to spearhead the marketing strategy for their respiratory portfolio focused on Immunology and COPD. Responsibilities include developing integrated marketing plans, executing product launches, and driving market performance. The ideal candidate holds a Bachelor’s degree (MBA preferred), has proven experience with immunobiology products, and excels in multi-channel marketing. Join us to make a meaningful impact in respiratory healthcare.

Qualificações

• Proven experience in launches and end-to-end management of immunobiology products.
• Ability to define, execute, and optimize integrated marketing plans.
• Experience influencing diverse stakeholders and leading multifunctional teams.

Responsabilidades

• Develop and orchestrate a 360° marketing strategy for the respiratory portfolio.
• Plan and execute launches of products ensuring cross-functional readiness.
• Drive performance in the respiratory market and support new indications.

Conhecimentos

Fluent English

Solid background in multi-channel pharma marketing

Excellent communication and storytelling skills

Strong quantitative analysis capabilities

Experience leading multifunctional teams

Formação académica

Bachelor’s degree in business administration, Marketing, Pharmacy, or related areas

Postgraduate degree or MBA preferred

Ferramentas

Digital marketing tools and platforms

Descrição da oferta de emprego

Are you ready to lead the charge in transforming respiratory healthcare? We are on the lookout for a dynamic Senior Brand Manager to spearhead our brand strategy for the respiratory portfolio, with a keen focus on Immunology and COPD. This pivotal role involves defining, executing, and optimizing integrated marketing plans, driving performance in the respiratory market, and supporting new indications and technologies. Join us in shaping the future of respiratory care!

Accountabilities

1. Develop and orchestrate a 360° marketing strategy for the respiratory portfolio
2. Plan and execute launches of products ensuring cross‑functional readiness
3. Identify opportunities in COPD and adjacent respiratory areas, build business cases, and define indication roadmaps and care pathway strategies
4. Partner with Access/HEOR/P&MA to shape public and private incorporation strategies, value dossiers, pricing defense
5. Co‑develop clinical evidence narratives, publications, advisory boards, and scientifically robust materials with Medical
6. Manage with Sales, Medical, Market Access, Legal, Supply, Finance, and external partners to ensure flawless execution
7. Lead cross‑functional teams through influence, aligning priorities, resolving trade‑offs, and driving timely decision‑making at country and above‑country levels
8. Coordinate closely with International, LATAM, and Global teams to ensure strategic alignment, share best practices, and anticipate market trends
9. P&L and A&P Governance deliver annual targets, resource optimization, and scenario‑based financial planning in partnership with Finance
10. Define clear KPIs and lead continuous improvement cycles
11. Ensure all initiatives comply with internal, regulatory, and industry standards

Essential Skills/Experience

• Education: Bachelor’s degree in business administration, Marketing, Pharmacy, or related areas; Postgraduate degree or MBA preferred
• Language: Fluent English; Spanish is a plus
• Proven experience in launches and end‑to‑end management of immunobiology products
• Solid background in multi‑channel/omnichannel pharma marketing
• Strong quantitative and qualitative analysis capabilities, including market sizing, forecasting, segmentation, and KPI tracking to inform decisions
• Excellent communication, storytelling, and executive‑ready presentation skills
• Structured, evidence‑based decision‑making
• Experience leading multifunctional teams and influencing diverse stakeholders

Desirable Skills/Experience

• Experience in global or regional roles within the pharmaceutical industry
• Knowledge of digital marketing tools and platforms
• Understanding of regulatory environments across different markets

At AstraZeneca, we are changemakers at the forefront of medicine. Our commitment to transforming healthcare is backed by deep expertise and a drive to innovate. We are dedicated to building pandemic preparedness and ensuring our products reach millions globally. Our collaborative spirit fuels groundbreaking partnerships that lead to essential breakthroughs. With a people‑first approach, we harness science and technology to shape future care and impact lives worldwide. Join a diverse community where every voice is valued, and together we push boundaries to make a meaningful difference.

Ready to make an impact? Apply now to join our team!

Date Posted 11-dez.-2025

Closing Date 23-dez.-2025

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.