Senior Marketing Manager

PLEXSYS Interface Products,; Teletrabalho; BRL 100.000 - 120.000; Tempo integral

Resumo da oferta

A leading training solutions provider in Brazil is seeking a Senior Marketing Manager to strengthen its marketing capability. This role will focus on developing comprehensive marketing strategies, managing global marketing campaigns, and coordinating events. The ideal candidate should have at least 8 years of relevant experience in the international defense or aerospace sector, strong digital marketing skills, and the ability to translate technical insights into engaging content. Competitive benefits and a supportive working environment are offered.

Serviços

Medical/Vision/Prescription/Dental Benefits

Life and Long Term Disability Coverage

Paid Holidays and Time Off

401k Plan

Education reimbursement

Qualificações

• Minimum of 8 years experience in marketing or communications in defense or aerospace sectors.
• Proven experience in B2G and B2B marketing contexts.
• Ability to translate technical concepts into customer-focused content.

Responsabilidades

• Lead the development of the company's marketing strategy to support growth.
• Create and manage marketing campaigns across digital platforms.
• Coordinate marketing activities for trade shows and events.

Conhecimentos

Strategic thinking

Project management

Digital marketing

Content creation

Communication

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

SEO

LinkedIn

Email marketing platforms

Descrição da oferta de emprego

At PLEXSYS, our teams design, build and deliver Live, Virtual, and Constructive (LVC) innovation and training solutions to customers around the world. With over 200 employees in seventeen states and four foreign countries, we contribute our success to enabling better training…everyday…across the globe.

As an employee of PLEXSYS, you’ll find a culture that empowers you to achieve your professional objectives, give your personal best, and work with other highly passionate individuals. Our core values of integrity, excellence, teamwork and agility drive our daily decisions, identify our focus areas, and inspire our organizational culture.

GENERAL DESCRIPTION

The Senior Marketing ManagerisresponsibleforstrengtheningPLEXSYS’s marketing capability in direct support of company growthobjectives.Initially focused onproduct marketing and market positioning, this role is expected to mature into a strategic growth partner thatsupportspipeline development, capture positioning, and market credibility.This role owns the development, coordination, and dissemination ofPLEXSYSmarketing andcommunications content for internal and external audiences. The Senior Marketing Manager converts technical, programmatic, and leadership input into compelling, brand-aligned messaging across digital platforms, campaigns, events, and customer-facing materials.

DUTIES & RESPONSIBILITIES

Marketing Strategy

• Develop,maintain, and annually refresh a comprehensive, company-wide Marketing Strategy aligned withPLEXSYSgoalsand corporate growthobjectives.

• Translate company strategy, target markets, and priority pursuits into actionable marketing plans and initiatives.

• Participate in growth and pipeline discussions to ensure marketing efforts are aligned with business development and capture priorities.

• Lead the development and execution of globalPLEXSYSproduct, solution, and corporate branding strategies in collaboration with Business Development and Business Units.

• Build strategic relationships and partner with key industry leaders, agencies, and vendors.

• Design, deploy, and manageglobal and regionalintegrated marketing campaigns from ideation through execution.Key regionsinclude:UK,middle east, and Asia Pacific

• Coordinate internal contributors and external vendors to deliver campaigns on schedule and within budget.

• Ensure consistent messaging, positioning, and brand representation across all marketing campaignsglobally.

Digital Marketing

• Gather, curate, and translate content from senior leadership, program teams, product managers, and subject matter experts.

• Develop andmaintainhigh-quality, brand-aligned content for internal and external audiences, including websites, blogs, customer collateral, case studies, white papers, press releases, and thought leadershipmaterials.

• Ensure marketing content reflects customer needs, mission challenges, and operational realities to strengthen market credibility.

• Own and maintainPLEXSYS’s digital presence, including website content, SEO, email marketing, and social media platforms.

• Design, manage, and update digital marketing assets such as emails, landing pages, banner ads, and web content.

• Analyze audience engagement and digital performance metrics to continuously improve reach, relevance, and effectiveness.

• Ensure external communicationsremaincurrent,accurate, and aligned with company strategy and brand standards.

Events

• Plan, manage, and execute marketing support fordomestic and internationaltradeshows, industry events, workshops, webinars, and customer engagements.

• Lead the design and creation of printable marketing materials,andPLEXSYS brandedmerchandise.

• Oversee eventlogistics, messaging, materials, and vendor coordination to ensure professional execution.

• Ensure events and engagements support brand awareness, relationship-building, and pipeline developmentobjectives.

Marketing Operations

• Develop annual marketing budget inputs and manage execution against approved plans.

• Identify,establish, and manage relationships with outsourced marketing vendors.

• Coordinate work authorizations and contractsrequiredto support marketing initiatives.

• Establish and refine marketing processes, standards, and workflows as the function scales.

• Define, track, and report marketing performance and return-on-investment (ROI) metrics.

• Measure campaign effectiveness and apply insights to refine future marketing initiatives.

• Provide leadership with visibility into marketing performance, effectiveness, and contribution to growthobjectives.

• Lead and manage a brand refresh.

• Serve as a trusted marketing partner to Business Development, Business Units, and executive leadership.

• Ensure marketing processes, tools, and support models are understood and effectively used across the organization.

• Perform other duties as assigned in support of companyobjectives.

REQUIREMENTS

Education & Professional Background

• Bachelor’s degreerequired, preferably in Marketing, Communications, Journalism, English, or a related field.

• Advanced certifications or graduate education in marketing, communications, or business strategy preferred but notrequired.

InternationalDefense &GovConMarketing Experience

• Minimum of eight (8) years of progressive experience in marketing, communications, or integrated marketing roles within theinternationaldefense, aerospace, or government contracting environment.

• Demonstrated understanding of defense industry customers, missions, acquisition environments, and competitive dynamics.

• Experience supportinginternationalbusiness development, capture, or growth initiatives in a B2Gand B2Bcontext.

AdditionalMarketingExperience

• Proven experienceidentifyingtarget defense audiences and developing messaging that engages, educates, and motivates across multiple channels.

• Demonstrated ability to translate complex technical, programmatic, or operational concepts into clear, compelling, customer-focused marketing content.

• Experience analyzing competitors and market positioning to inform messaging and campaign strategy.

• Strong working knowledge of digital marketing platforms and tools, including websites, SEO, email marketing, and social media.

• Hands-on experience managing andoptimizingcontent acrosssocialplatforms such as LinkedIn, YouTube, X (Twitter), and similar channels.

• Experience planning and executing marketing support for tradeshows, industry events, customer engagements, webinars, and similar forums.

• Ability to managelogistics, messaging, materials, and vendor coordination for events in a professional defense-industry setting.

• Experience managing vendors, agencies, or outsourced marketing resources.

Attributes

• Strategic thinker with strong execution discipline.

• Innovative, andsolutions oriented.

• Confident working with senior leaders and technical stakeholders.

• Able to balance hands-on execution with increasing strategic influence.

• Strong organizational, project management, written, and verbal communication skills.

• Ability to build a strong understanding of PLEXSYS products andecosystem.

• Ability to analyze engagement metrics and adjust digital strategies to improve effectiveness.

• Ability tooperateas a self-starter in a fast-paced, growth-oriented environment with increasing responsibility.

PERKS

As a PLEXSYS employee, you can expect certain advantages; such as advancement based on performance, competitive wages, valuable benefits and a great working environment. Our team is committed to ensuring an environment that empowers individuals to realize their full potential by providing opportunities and necessary support to achieve personal and professional goals.

• Medical/Vision/Prescription/Dental Benefits

• Life, AD&D and Long Term Disability Coverage

• Paid Holidays, Military Leave, and Paid Time Off

• 401k Plan with eligibility from first day of employment

• Education reimbursement for job-related courses for full-time employees

• PriceClub/COSTCO/Sam's Club annual membership

PLEXSYS Interface Products, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.