Senior Growth Marketing Manager

Omada Health; Brasil; Teletrabalho; BRL 659.000 - 862.000; Tempo integral

Resumo da oferta

A leading healthcare company is seeking a Senior Growth Marketing Manager to enhance member acquisition through innovative marketing campaigns. The role requires a strong background in direct marketing and excellent project management skills. Key responsibilities include developing and optimizing campaigns across various channels. This position offers a remote-first work culture and a comprehensive benefits package.

Serviços

Competitive salary with cash bonus

Equity grants

Flexible Time Off

Health, dental, and vision insurance

401k retirement savings plan

Mental Health Support Solutions

Qualificações

• 5+ years of experience with direct marketing to consumers.
• Experience with audience segmentation and personalization.
• Proven ability to manage complex projects and work independently.

Responsabilidades

• Drive member acquisition by leading the development of marketing campaigns.
• Plan, launch and measure tests across various channels.
• Monitor campaign performance and identify opportunities for improvement.

Conhecimentos

Direct marketing to consumers

Lifecycle marketing

Data-driven decision making

Project management

Interpersonal skills

Ferramentas

CRM systems

Marketing automation platforms

Adobe Creative Suite

Tableau

Descrição da oferta de emprego

Overview

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

Job overview:

The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels.

Reporting to the Sr. Manager, Growth Marketing, the Senior Growth Marketing Manager will be responsible for planning, strategizing, developing and optimizing marketing communications designed to acquire new members. In addition, the Senior Growth Marketing Manager will identify and test new opportunities outside of our current channels to expand our reach.

About you:

• 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
• Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition
• Experience with lifecycle marketing, audience segmentation and personalization
• Comfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives
• Proven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollments
• Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages
• Data driven; well versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate
• An attitude of constant optimization - scaling what’s working and improving what’s not
• Experience writing clear and succinct creative briefs that provide the necessary direction to align cross functional teams
• Experience managing and communicating with agency partners
• Demonstrated history of successfully managing complex projects
• Ability to work independently
• Exceptional project management and organizational skills; attention to detail is a must
• Ability to effectively manage multiple competing priorities and ambiguity
• Strong communication and interpersonal skills
• Customer-centric and passionate about serving Omada’s customer base

Your impact:

As a Growth Marketing Manager at Omada Health, you’ll have a chance to make a significant contribution by developing new and optimizing existing strategies to maximize enrollments. In this role, you will:

• Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels.
• Plan, launch and measure tests in email, direct mail, digital, landing page and new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, and agency partners.
• Build creative briefs and work with the creative team and partners to scope, produce and iterate on campaign creative.
• Monitor campaign performance and continually identify opportunities for improvement.

Bonus Points for:

• Experience in Healthcare, B2B2C, or high-growth environments
• Hands on experience working with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred)
• Skill in using Adobe Creative Suite for design modification
• Deep analytical skills and experience with Tableau

Benefits:

• Competitive salary with generous annual cash bonus
• Equity grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Start with Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: Omada Health

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.Please click here for more information on our Candidate Privacy Notice.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $128,800 - $161,000*, Colorado Base Compensation Ranges: $123,200 - $154,000*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants.

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

Please click here for more information on our Candidate Privacy Notice.