OFF Trade Strategy Coordinator

Campari Group; Barueri; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading spirits company in São Paulo, Brazil, is seeking a Category Coordinator responsible for developing category strategies and ensuring alignment across teams. The candidate must have over 3 years of experience in Trade Marketing or related fields and strong analytical skills. Key responsibilities include managing campaign calendars, overseeing POS materials, and tracking KPIs. The role requires fluent English communication skills and strong stakeholder management capabilities.

Qualificações

• 3+ years of experience in Trade Marketing, Category Management or related areas.
• Experience leading projects or teams.

Responsabilidades

• Lead development of category strategies based on market trends.
• Coordinate campaign calendar across teams.
• Support and manage Planning and Execution analysts.
• Oversee development of POS materials.
• Track performance indicators and propose improvements.
• Prepare executive performance reports.

Conhecimentos

Analytical skills

Communication skills

Stakeholder management

Problem-solving

KPI tracking

Negotiation skills

Formação académica

Bachelor’s degree in Business or Marketing

Ferramentas

Excel

PowerPoint

Descrição da oferta de emprego

Overview

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role

The Category Coordinator is responsible for leading the strategy, planning, and execution of category initiatives, ensuring alignment between brand strategy, trade actions, and sales execution. This role oversees the connection between analytical insights, strategic planning, and operational deployment at the point of sale. Expected outcomes include category growth, high-quality execution, efficient governance, and cross-functional alignment.

Key Responsibilities and Activities

• Lead the development and execution of category strategies based on market trends, sales performance, share analysis, and ROI of activations.
• Coordinate the annual and monthly campaign calendar, ensuring alignment with business goals across Marketing, Trade, and Sales.
• Manage, guide, and support Planning and Execution analysts, ensuring clarity of processes, prioritization, and quality of deliverables.
• Validate and oversee the development and production of POS materials, ensuring correct deployment and alignment with category priorities.
• Monitor MPDV grids, stock levels, and logistics flows to secure material availability.
• Act as the main interface with internal stakeholders such as Channel, Sales, Marketing, Operations, and Finance.
• Track KPIs such as sell-in, sell-out, execution quality, campaign coverage, and ROI, consolidating results and proposing improvements.
• Prepare executive performance reports summarizing insights, results, and action plans.

Key Relationships

The role requires strong interaction with internal stakeholders, managing alignment across multiple teams and ensuring accurate translation of strategy into execution. The coordinator must navigate different priorities, ensuring governance, communication, and cohesive delivery across the organization.

Direct Reports: There will be two direct reports: one Pleno Analyst, who will support analysis and planning, and one Junior Analyst, who will be the creative lead for developing and producing POS materials.

Internal:

• CCM Manager
• OFF Trade Strategy Manager
• ON Trade Strategy Coordinator
• ON Trade Strategy Manager
• Brand Managers (Marketing)

External:

• Agencies and suppliers

Experience Required

• 3+ years of experience in Trade Marketing, Category Management, Marketing, or related areas.
• Experience leading projects or teams (formally).

Education / Professional Qualifications

• Bachelor’s degree in Business, Marketing, Trade Marketing, or related fields.

Knowledge/Skills

Functional:

• Strong analytical skills and ability to translate data into strategic insights.
• Knowledge of Trade Marketing, POS materials, and category execution.
• Experience with KPI tracking and performance reporting.
• Proficiency in Excel and PowerPoint.
• Strong communication and stakeholder management skills.

Other:

• Ability to engage & influence key stakeholders and able to work in a multicultural, matrix structure.
• Excellent problem-solving skills and out of the box thinking.
• Ability to anticipate risks or opportunities.
• Fluent verbal and strong written communication skills in English.
• Personal maturity and tact to effectively work cross-functionally to deliver results through others.
• Facilitation, and negotiation skills.

Pearson note: People Managers and HR Business Partners at Campari Group are encouraged to have open career conversations with their team members and to support employee’s career development. As recommended by our internal hiring process, please inform both your direct manager and your HRBP of your decision to submit an application before applying for this role.