Marketing Cloud Developer

Cognizant; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global consulting firm in São Paulo is seeking a Marketing Cloud Developer to design and optimize Salesforce Marketing Cloud solutions for personalized customer engagement. The ideal candidate will have extensive experience in Salesforce Marketing Cloud, marketing automation concepts, and integration with CRM systems. This position is hybrid, requiring some days in the office, and offers a collaborative environment with a focus on work-life balance.

Qualificações

• Demonstrated experience designing and implementing solutions in Salesforce Marketing Cloud.
• Strong understanding of marketing automation concepts and customer journeys.
• Hands-on experience integrating Marketing Cloud with CRM systems.

Responsabilidades

• Architect, design, and configure complex Marketing Cloud workflows.
• Partner with business teams to translate automation needs into technical solutions.
• Analyze campaign results and provide recommendations to optimize strategies.

Conhecimentos

Salesforce Marketing Cloud experience

Marketing automation concepts

Customer journeys

Segmentation and personalization

Ferramentas

Salesforce Marketing Cloud

CRM systems

Descrição da oferta de emprego

About the role

As a Marketing Cloud Developer, you will make an impact by designing, developing, and optimizing Salesforce Marketing Cloud solutions that power personalized customer engagement. You will be a valued member of the Digital Marketing Technology team and work collaboratively with marketing stakeholders, technical partners, and cross‑functional teams to deliver high‑performing marketing automation capabilities.

In this role, you will:

• Architect, design, and configure complex Marketing Cloud workflows, including email campaigns, lead‑nurture programs, and multi‑step customer journeys.
• Partner with business teams to understand automation needs and translate them into scalable, end‑to‑end technical solutions.
• Integrate Salesforce Marketing Cloud with internal and external systems to enable data flow, segmentation, and real‑time activation.
• Apply industry best practices for data management, segmentation, and personalization to improve campaign performance.
• Analyze campaign results and provide recommendations to optimize automation strategies.
• Deliver training and enablement to business users and internal teams on Marketing Cloud capabilities.
• Stay current with marketing automation trends, Salesforce enhancements, and best practices.

Work model

Hybrid example:
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2 to 3 days per week in a client or Cognizant office in Sao Paulo, Brazil. Regardless of your working arrangement, we support a healthy work‑life balance through our wellbeing programs.

The working arrangements for this role are accurate as of the date of posting and may change based on project or business requirements.

What you need to have to be considered

• Demonstrated experience designing and implementing solutions in Salesforce Marketing Cloud (Automation Studio, Journey Builder, Email Studio, scripting, APIs).
• Strong understanding of marketing automation concepts, customer journeys, segmentation, and personalization.
• Hands‑on experience integrating Marketing Cloud with CRM systems and other data sources.
• Ability to analyze campaign performance metrics and identify optimization opportunities.
• Excellent communication skills with the ability to translate business needs into technical solutions.

These will help you stand out

• Salesforce Marketing Cloud Developer certification.
• Salesforce Marketing Cloud Consultant certification.
• Salesforce Technical Architect certification (with Marketing Cloud experience).
• Experience delivering user training or documentation for marketing technology tools.
• Knowledge of broader Salesforce ecosystem capabilities and extensibility.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you meet only the minimum requirements. Think about your transferable experiences and unique skills that make you a strong fit for this role.