Founding GTM Lead — Build B2B AI Outreach (Remote)

Startup Atlas; Oost-Vlaanderen; Hybrid; EUR 60,000 - 110,000; Full time

Job summary

Macadamia is seeking a Founding GTM Lead to drive go-to-market strategy from scratch. You will own pipeline generation end-to-end, working directly with the founders to accelerate growth in the EPC space.

You will build and execute outbound campaigns, qualify opportunities, and optimize CRM-driven processes. This role offers full-time potential with remote options and collaboration across Ghent and BE teams.

Qualifications

• Must have: B2B outbound, pipeline building, CRM management.
• Nice-to-have: EPC industry experience and AI automation.
• Experience level: GTM at seed-stage startup.

Responsibilities

• Talk to customers and qualify sales opportunities.
• Book and qualify sales calls with EPC targets.
• Build lead lists and prospect into EPC companies.
• Set up and maintain CRM + pipeline hygiene.
• Build automations to scale outreach across channels.
• Run growth experiments (conferences, ads, partnerships).
• Improve website messaging based on market feedback.

Skills

People skills

B2B outbound

Pipeline building

CRM management

Seed-stage GTM experience

Tools

CRM tools

Job description

Macadamia is seeking a Founding GTM Lead to drive go-to-market strategy from scratch. You will own pipeline generation end-to-end, working directly with the founders to accelerate growth in the EPC space.

You will build and execute outbound campaigns, qualify opportunities, and optimize CRM-driven processes. This role offers full-time potential with remote options and collaboration across Ghent and BE teams.