Senior B2C Growth Marketer — Flexible Campaign Leadership

Prime Financial Group; Melbourne; Hybrid; AUD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible work arrangements

Modern CBD office

Employee-owned culture (approx. 45% of

Career development opportunities

Zusammenfassung

Prime Financial Group is seeking a Senior Marketing Specialist - B2C Growth in Melbourne to lead growth initiatives across Wealth, Stock Doctor, Intello and other offerings. You will own strategy-to-execution for campaigns, focusing on lead generation, customer acquisition and conversion.

You will collaborate with advisers and investment specialists while leveraging HubSpot, Salesforce Marketing Cloud and GA4 to optimise performance and measure ROI.

Qualifikationen

• 5+ years' marketing experience, ideally within financial services, wealth management, investments, fintech or a subscription-based business.
• Demonstrated experience developing and executing integrated B2C marketing and growth strategies.
• Strong experience across lead generation, customer acquisition, lifecycle marketing and conversion optimisation.
• Hands-on digital marketing experience across paid media, SEO/SEM, content, email, social media and website optimisation.
• Experience using HubSpot and Salesforce Marketing Cloud for campaigns, customer journeys, lead nurturing and lifecycle marketing.
• Strong experience with Google Analytics 4 (GA4) and marketing performance reporting.

Aufgaben

• Develop and execute B2C marketing strategies and campaign plans aligned with growth and customer acquisition objectives.
• Lead integrated campaigns across digital, email, content, social media, webinars, events, partnerships and referral channels.
• Drive lead generation, customer acquisition and conversion, with a strong focus on lead quality, CPL, ROI and marketing-attributed pipeline.
• Manage campaigns end-to-end, including planning, audience segmentation, messaging, content development, execution, measurement and optimisation.
• Develop customer lifecycle and nurture initiatives in collaboration with our Salesforce Marketing Cloud Specialist.
• Create compelling customer-focused campaigns and content across wealth management, investment and subscription-based offerings.
• Partner with our Digital Marketing Specialist to optimise paid media, SEO, landing pages, website performance and conversion.
• Use HubSpot, Salesforce Marketing Cloud, GA4 and reporting dashboards to track performance, uncover insights and continuously improve results.
• Work closely with advisers, investment specialists and business leaders to identify opportunities and translate commercial priorities into effective marketing initiatives.
• Manage agencies and specialist partners to ensure campaigns are delivered on time, within budget and against agreed objectives.
• Keep across emerging trends in wealth management, investments, fintech and B2C marketing to identify new growth opportunities.

Kenntnisse

Lead generation

Lifecycle marketing

Campaign management

Digital marketing

B2C marketing

Stakeholder management

Tools

HubSpot

Salesforce Marketing Cloud

GA4

Webflow

WordPress

Jobbeschreibung

Prime Financial Group is seeking a Senior Marketing Specialist - B2C Growth in Melbourne to lead growth initiatives across Wealth, Stock Doctor, Intello and other offerings. You will own strategy-to-execution for campaigns, focusing on lead generation, customer acquisition and conversion.

You will collaborate with advisers and investment specialists while leveraging HubSpot, Salesforce Marketing Cloud and GA4 to optimise performance and measure ROI.