Senior Marketing Specialist | Hybrid, Lead Gen & Growth

Megt; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Parental leave (14 weeks)

Hybrid working

Christmas close-down days

Salary packaging

Discounts

Employee Assistance Program

Job summary

MEGT is seeking a Senior Marketing Specialist based in Melbourne to strengthen our market position and drive customer acquisition and growth. Based at our head office in Ringwood, you’ll translate complex priorities into actionable marketing plans across B2B, B2C, government, RTO and industry audiences.

You will lead multi-channel campaigns, manage CRM and marketing automation, collaborate with ACP/TTW teams and internal stakeholders, and analyze results to continually improve performance.

Qualifications

• 8+ years of marketing experience with a track record in B2B or not-for-profit campaigns.
• Experience delivering multi-channel campaigns that generate leads and improve conversions.
• Strong digital performance marketing, CRM and customer journey knowledge.

Responsibilities

• Collaborate with senior stakeholders to develop and execute effective marketing solutions for MEGT's divisions, aligned with business and commercial objectives.
• Lead brand and performance marketing campaigns to drive brand awareness, lead generation, customer acquisition and engagement.
• Coordinate internal teams, external agencies, budgets and timelines to manage the delivery of cross-channel marketing activity.
• Analyse campaign performance, marketing effectiveness and customer insights to identify opportunities for continual improvement.

Skills

Marketing strategy

CRM platforms

Lead generation

Digital marketing

Stakeholder management

Campaign execution

B2B marketing

Not-for-profit experience

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

MEGT is seeking a Senior Marketing Specialist based in Melbourne to strengthen our market position and drive customer acquisition and growth. Based at our head office in Ringwood, you’ll translate complex priorities into actionable marketing plans across B2B, B2C, government, RTO and industry audiences.

You will lead multi-channel campaigns, manage CRM and marketing automation, collaborate with ACP/TTW teams and internal stakeholders, and analyze results to continually improve performance.