Senior Marketing Specialist- B2C Growth

Prime Financial Group; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work arrangements

Modern CBD office

Employee-owned culture (approx. 45% of

Career development opportunities

Job summary

Prime Financial Group is seeking a Senior Marketing Specialist - B2C Growth in Melbourne to lead growth initiatives across Wealth, Stock Doctor, Intello and other offerings. You will own strategy-to-execution for campaigns, focusing on lead generation, customer acquisition and conversion.

You will collaborate with advisers and investment specialists while leveraging HubSpot, Salesforce Marketing Cloud and GA4 to optimise performance and measure ROI.

Qualifications

• 5+ years' marketing experience, ideally within financial services, wealth management, investments, fintech or a subscription-based business.
• Demonstrated experience developing and executing integrated B2C marketing and growth strategies.
• Strong experience across lead generation, customer acquisition, lifecycle marketing and conversion optimisation.
• Hands-on digital marketing experience across paid media, SEO/SEM, content, email, social media and website optimisation.
• Experience using HubSpot and Salesforce Marketing Cloud for campaigns, customer journeys, lead nurturing and lifecycle marketing.
• Strong experience with Google Analytics 4 (GA4) and marketing performance reporting.

Responsibilities

• Develop and execute B2C marketing strategies and campaign plans aligned with growth and customer acquisition objectives.
• Lead integrated campaigns across digital, email, content, social media, webinars, events, partnerships and referral channels.
• Drive lead generation, customer acquisition and conversion, with a strong focus on lead quality, CPL, ROI and marketing-attributed pipeline.
• Manage campaigns end-to-end, including planning, audience segmentation, messaging, content development, execution, measurement and optimisation.
• Develop customer lifecycle and nurture initiatives in collaboration with our Salesforce Marketing Cloud Specialist.
• Create compelling customer-focused campaigns and content across wealth management, investment and subscription-based offerings.
• Partner with our Digital Marketing Specialist to optimise paid media, SEO, landing pages, website performance and conversion.
• Use HubSpot, Salesforce Marketing Cloud, GA4 and reporting dashboards to track performance, uncover insights and continuously improve results.
• Work closely with advisers, investment specialists and business leaders to identify opportunities and translate commercial priorities into effective marketing initiatives.
• Manage agencies and specialist partners to ensure campaigns are delivered on time, within budget and against agreed objectives.
• Keep across emerging trends in wealth management, investments, fintech and B2C marketing to identify new growth opportunities.

Skills

Lead generation

Lifecycle marketing

Campaign management

Digital marketing

B2C marketing

Stakeholder management

Tools

HubSpot

Salesforce Marketing Cloud

GA4

Webflow

WordPress

Job description

We're looking for an experienced Senior Marketing Specialist - B2C Growth to join our Marketing team and play a key role in driving the growth of Prime Financial Group's consumer-focused businesses.

This is an exciting opportunity for a commercially minded marketer who enjoys combining strategy with hands-on execution. You'll lead integrated marketing campaigns across Wealth, Stock Doctor, Intello and other growth-focused initiatives, working closely with advisers, investment specialists and the broader Marketing & Design team.

Your focus will be on generating quality leads, acquiring and engaging customers, improving conversion and delivering measurable commercial outcomes.

What you'll be doing

Reporting to the Group Marketing Manager, you'll take ownership of B2C marketing initiatives from strategy through to execution and optimisation.

You'll:

Develop and execute B2C marketing strategies and campaign plans aligned with growth and customer acquisition objectives.

Lead integrated campaigns across digital, email, content, social media, webinars, events, partnerships and referral channels.

Drive lead generation, customer acquisition and conversion, with a strong focus on lead quality, CPL, ROI and marketing-attributed pipeline.

Manage campaigns end-to-end, including planning, audience segmentation, messaging, content development, execution, measurement and optimisation.

Develop customer lifecycle and nurture initiatives in collaboration with our Salesforce Marketing Cloud Specialist.

Create compelling customer-focused campaigns and content across wealth management, investment and subscription-based offerings.

Partner with our Digital Marketing Specialist to optimise paid media, SEO, landing pages, website performance and conversion.

Use HubSpot, Salesforce Marketing Cloud, GA4 and reporting dashboards to track performance, uncover insights and continuously improve results.

Work closely with advisers, investment specialists and business leaders to identify opportunities and translate commercial priorities into effective marketing initiatives.

Manage agencies and specialist partners to ensure campaigns are delivered on time, within budget and against agreed objectives.

Keep across emerging trends in wealth management, investments, fintech and B2C marketing to identify new growth opportunities.

About you

You're an experienced marketer who understands that great marketing needs to deliver more than awareness. You're comfortable being accountable for leads, conversion, acquisition, engagement and ROI, while still bringing strong customer thinking and creativity to your campaigns.

Ideally, you'll bring:

5+ years' marketing experience, ideally within financial services, wealth management, investments, fintech or a subscription-based business.

Demonstrated experience developing and executing integrated B2C marketing and growth strategies.

Strong experience across lead generation, customer acquisition, lifecycle marketing and conversion optimisation.

Hands-on digital marketing experience across paid media, SEO/SEM, content, email, social media and website optimisation.

Experience using HubSpot and Salesforce Marketing Cloud for campaigns, customer journeys, lead nurturing and lifecycle marketing.

Strong experience with Google Analytics 4 (GA4) and marketing performance reporting.

Experience creating and optimising landing pages using platforms such as Webflow, WordPress, HubSpot or Salesforce.

Strong commercial acumen and the ability to connect marketing performance with pipeline, customer acquisition and revenue.

Confidence working with senior stakeholders, advisers, investment specialists, agencies and other marketing specialists.

Strong project management skills with the ability to manage multiple campaigns and priorities.

A proactive, analytical and results-focused approach with a strong continuous improvement mindset.

Why Join Prime?

At Prime, you'll be joining a business that's growing, evolving and investing in its people.

Team ownership matters - approximately 45% of the business is employee-owned

Exposure to a diverse client base across a broad range of industries

Opportunities to collaborate with specialists across Accounting, Wealth, Capital, Asset Management, SMSF and Consulting

Flexible work arrangements that support your individual needs

Ongoing development and career progression opportunities

A supportive, down-to-earth and collaborative culture

Modern CBD office with end-of-trip facilities

Competitive salary package within an ASX-listed organisation