Senior B2B Marketing Lead: Strategy, Campaigns & Growth

Invested Talent; Sydney; On-site; AUD 100,000 - 110,000; Full time

Job summary

A leading recruitment agency is seeking a Senior B2B Marketing Specialist to manage the marketing strategy for a global fintech leader. The role involves developing integrated campaigns and collaborating with cross-functional teams. Candidates should have over 5 years of B2B marketing experience and a relevant qualification. This is a full-time on-site role in Sydney, offering a base pay range of A$100,000 - A$110,000 per year.

Qualifications

• Minimum of 5 years’ marketing experience with strong focus on B2B marketing.
• Proven ability to manage integrated campaigns and third-party agencies.
• Strong communication and content creation skills.

Responsibilities

• Own and execute the B2B marketing strategy.
• Develop and deliver integrated campaigns supporting acquisition and retention.
• Manage budgets, performance metrics, and reporting.

Skills

B2B marketing

Campaign management

Stakeholder engagement

Content creation

Data-driven decision-making

Education

Relevant tertiary qualification in marketing

Tools

Marketing automation platforms

CMS tools

CRM systems

Job description

A leading recruitment agency is seeking a Senior B2B Marketing Specialist to manage the marketing strategy for a global fintech leader. The role involves developing integrated campaigns and collaborating with cross-functional teams. Candidates should have over 5 years of B2B marketing experience and a relevant qualification. This is a full-time on-site role in Sydney, offering a base pay range of A$100,000 - A$110,000 per year.