B2C Growth Marketing Lead - Senior

Prime Financial; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible work arrangements

Competitive salary package

Employee ownership (~45% of business)

Job summary

Prime Financial is seeking a Senior Marketing Specialist – B2C Growth to drive consumer-focused growth. You will own strategy-to-execution for campaigns across Wealth, Stock Doctor, Intello and related products, focusing on leads, conversion and measurable ROI.

You’ll partner with advisers, investment specialists and the Marketing & Design team to optimise paid media, content and lifecycle programmes, delivering strong results and business impact.

Qualifications

• 5+ years’ marketing experience, ideally in financial services or subscriptions.
• Experience developing and executing integrated B2C growth strategies.
• Strong lead generation, lifecycle marketing and conversion optimisation experience.
• Hands-on digital marketing across paid media, SEO/SEM, content, email, social media and website optimisation.
• Experience using HubSpot and Salesforce Marketing Cloud for campaigns and journeys.
• Proven GA4 analysis and marketing performance reporting skills.
• Experience landing page creation with Webflow/WordPress/Salesforce/HubSpot.

Responsibilities

• Develop and execute B2C marketing strategies and campaign plans aligned with growth objectives.
• Lead integrated campaigns across digital, email, content, social, webinars, events and partnerships.
• Drive lead generation, acquisition and conversion with focus on CPL, ROI and pipeline.
• Manage campaigns end-to-end: planning, audiences, messaging, content, execution and measurement.
• Collaborate on customer lifecycle initiatives with marketing tech specialists.
• Create customer-focused campaigns across wealth management and subscription offerings.
• Work with paid media/SEO/landing pages to improve performance and conversions.
• Use HubSpot, SFMC, GA4 dashboards to track results and uncover insights.

Skills

Strategic marketing

Lead generation

Lifecycle marketing

Conversion optimisation

Campaign management

Stakeholder management

Project management

Analytics & reporting

Tools

HubSpot

Salesforce Marketing Cloud

GA4

Webflow

WordPress

SEO/SEM

Email marketing

Social media management

Job description

Prime Financial is seeking a Senior Marketing Specialist – B2C Growth to drive consumer-focused growth. You will own strategy-to-execution for campaigns across Wealth, Stock Doctor, Intello and related products, focusing on leads, conversion and measurable ROI.

You’ll partner with advisers, investment specialists and the Marketing & Design team to optimise paid media, content and lifecycle programmes, delivering strong results and business impact.