Growth & Performance Marketing Lead (Hybrid)

AllianceCorp; Melbourne; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid working

Parental leave

Training & development

EAP

Engagement surveys

Team events

Job summary

AllianceCorp, a leading property investment company in Australia, is seeking a Performance Marketing Lead to shape strategy across multiple entities. You’ll own conversion rate optimisation, performance marketing and campaign execution to drive measurable commercial outcomes.

Reporting to the Head of Brand, you’ll manage a nine-person marketing team, partner with Sales and Technology, and influence budget decisions while continuously improving data-driven results in a hybrid Melbourne role.

Qualifications

• Experience in performance marketing, conversion rate optimisation, growth marketing, digital acquisition or a closely related field.
• Strong experience analysing digital performance and turning data into practical, commercially focused decisions.
• A solid understanding of paid search, paid social, campaign optimisation, landing pages and lead-generation funnels.
• Experience designing and evaluating A/B tests, using insights to improve conversion and campaign effectiveness.
• Confidence working with analytics and optimisation tools such as GA4, Google Tag Manager, heatmaps and session-recording platforms.
• An understanding of CRM systems, marketing automation, lead management and the relationship between marketing activity and sales outcomes.
• Experience managing or mentoring people, or the capability and ambition to take the next step into a formal leadership role.
• Strong stakeholder management skills and the ability to work across teams, balance priorities and bring people along with your thinking.
• A commercial mindset, a high standard of execution and the confidence to challenge assumptions when the data tells a different story.

Responsibilities

• Conversion rate optimisation: Analyse landing pages, forms and customer journeys to identify friction and improve lead conversion.
• Performance marketing: Drive improvements across paid search, paid social and digital advertising using data and insights.
• Campaign strategy and execution: Manage digital acquisition, lead-gen initiatives, webinars and events to meet outcomes.
• Multi-entity marketing: Coordinate activity across entities with a consistent performance focus.
• Testing and experimentation: Implement structured A/B tests and translate results into improvements.
• Lead generation and funnel performance: Improve capture, nurture, routing and progression in the sales funnel.
• Data, analytics and reporting: Use performance data to inform recommendations and strategy.
• Marketing investment and ROI: Evaluate campaigns and improve efficiency based on results.
• Cross-functional collaboration: Work with organic, communications, social and events teams.
• Team leadership and development: Lead and grow the marketing team and shape how it operates.
• Continuous improvement: Stay ahead with new tools and techniques to scale what works.

Skills

Performance marketing

Conversion rate optimisation

Growth marketing

Digital acquisition

Tools

GA4

Google Tag Manager

Heatmaps

Session recording

Job description

AllianceCorp, a leading property investment company in Australia, is seeking a Performance Marketing Lead to shape strategy across multiple entities. You’ll own conversion rate optimisation, performance marketing and campaign execution to drive measurable commercial outcomes.

Reporting to the Head of Brand, you’ll manage a nine-person marketing team, partner with Sales and Technology, and influence budget decisions while continuously improving data-driven results in a hybrid Melbourne role.