Senior Marketing Specialist- B2C Growth

Prime Financial; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible work arrangements

Competitive salary package

Employee ownership (~45% of business)

Job summary

Prime Financial is seeking a Senior Marketing Specialist – B2C Growth to drive consumer-focused growth. You will own strategy-to-execution for campaigns across Wealth, Stock Doctor, Intello and related products, focusing on leads, conversion and measurable ROI.

You’ll partner with advisers, investment specialists and the Marketing & Design team to optimise paid media, content and lifecycle programmes, delivering strong results and business impact.

Qualifications

• 5+ years’ marketing experience, ideally in financial services or subscriptions.
• Experience developing and executing integrated B2C growth strategies.
• Strong lead generation, lifecycle marketing and conversion optimisation experience.
• Hands-on digital marketing across paid media, SEO/SEM, content, email, social media and website optimisation.
• Experience using HubSpot and Salesforce Marketing Cloud for campaigns and journeys.
• Proven GA4 analysis and marketing performance reporting skills.
• Experience landing page creation with Webflow/WordPress/Salesforce/HubSpot.

Responsibilities

• Develop and execute B2C marketing strategies and campaign plans aligned with growth objectives.
• Lead integrated campaigns across digital, email, content, social, webinars, events and partnerships.
• Drive lead generation, acquisition and conversion with focus on CPL, ROI and pipeline.
• Manage campaigns end-to-end: planning, audiences, messaging, content, execution and measurement.
• Collaborate on customer lifecycle initiatives with marketing tech specialists.
• Create customer-focused campaigns across wealth management and subscription offerings.
• Work with paid media/SEO/landing pages to improve performance and conversions.
• Use HubSpot, SFMC, GA4 dashboards to track results and uncover insights.

Skills

Strategic marketing

Lead generation

Lifecycle marketing

Conversion optimisation

Campaign management

Stakeholder management

Project management

Analytics & reporting

Tools

HubSpot

Salesforce Marketing Cloud

GA4

Webflow

WordPress

SEO/SEM

Email marketing

Social media management

Job description

We’re looking for an experienced Senior Marketing Specialist – B2C Growth to join our Marketing team and play a key role in driving the growth of Prime Financial Group’s consumer-focused businesses.

This is an exciting opportunity for a commercially minded marketer who enjoys combining strategy with hands-on execution. You’ll lead integrated marketing campaigns across Wealth, Stock Doctor, Intello and other growth-focused initiatives, working closely with advisers, investment specialists and the broader Marketing & Design team.

Your focus will be on generating quality leads, acquiring and engaging customers, improving conversion and delivering measurable commercial outcomes.

What you’ll be doing

Reporting to the Group Marketing Manager, you’ll take ownership of B2C marketing initiatives from strategy through to execution and optimisation.

You’ll:

• Develop and execute B2C marketing strategies and campaign plans aligned with growth and customer acquisition objectives.
• Lead integrated campaigns across digital, email, content, social media, webinars, events, partnerships and referral channels.
• Drive lead generation, customer acquisition and conversion, with a strong focus on lead quality, CPL, ROI and marketing-attributed pipeline.
• Manage campaigns end-to-end, including planning, audience segmentation, messaging, content development, execution, measurement and optimisation.
• Develop customer lifecycle and nurture initiatives in collaboration with our Salesforce Marketing Cloud Specialist.
• Create compelling customer-focused campaigns and content across wealth management, investment and subscription-based offerings.
• Partner with our Digital Marketing Specialist to optimise paid media, SEO, landing pages, website performance and conversion.
• Use HubSpot, Salesforce Marketing Cloud, GA4 and reporting dashboards to track performance, uncover insights and continuously improve results.
• Work closely with advisers, investment specialists and business leaders to identify opportunities and translate commercial priorities into effective marketing initiatives.
• Manage agencies and specialist partners to ensure campaigns are delivered on time, within budget and against agreed objectives.
• Keep across emerging trends in wealth management, investments, fintech and B2C marketing to identify new growth opportunities.

About you

You’re an experienced marketer who understands that great marketing needs to deliver more than awareness. You’re comfortable being accountable for leads, conversion, acquisition, engagement and ROI, while still bringing strong customer thinking and creativity to your campaigns.

Ideally, you’ll bring:

• 5+ years’ marketing experience, ideally within financial services, wealth management, investments, fintech or a subscription-based business.
• Demonstrated experience developing and executing integrated B2C marketing and growth strategies.
• Strong experience across lead generation, customer acquisition, lifecycle marketing and conversion optimisation.
• Hands-on digital marketing experience across paid media, SEO/SEM, content, email, social media and website optimisation.
• Experience using HubSpot and Salesforce Marketing Cloud for campaigns, customer journeys, lead nurturing and lifecycle marketing.
• Strong experience with Google Analytics 4 (GA4) and marketing performance reporting.
• Experience creating and optimising landing pages using platforms such as Webflow, WordPress, HubSpot or Salesforce.
• Strong commercial acumen and the ability to connect marketing performance with pipeline, customer acquisition and revenue.
• Confidence working with senior stakeholders, advisers, investment specialists, agencies and other marketing specialists.
• Strong project management skills with the ability to manage multiple campaigns and priorities.
• A proactive, analytical and results-focused approach with a strong continuous improvement mindset.

Why Join Prime?

At Prime, you’ll be joining a business that’s growing, evolving and investing in its people.

• Team ownership matters – approximately 45% of the business is employee-owned
• Exposure to a diverse client base across a broad range of industries
• Opportunities to collaborate with specialists across Accounting, Wealth, Capital, Asset Management, SMSF and Consulting
• Flexible work arrangements that support your individual needs
• Ongoing development and career progression opportunities
• A supportive, down-to-earth and collaborative culture
• Modern CBD office with end-of-trip facilities
• Competitive salary package within an ASX-listed organisation

About Prime Financial

Prime is a market-leading advice, capital and asset management group with approximately 200 team members around the globe. We are driven by innovation and an entrepreneurial spirit to deliver sustainable, long-term value to our clients, partners, employees, and the communities in which we operate.

We are committed corporate citizens.

At Prime we work with our people, partners, clients and the communities in which we operate to form meaningful partnerships to create impact.

By forming impactful partnerships and challenging traditional models, we provide game changing financial services to empower our clients.