Brand Growth Lead — Strategic Marketing Leader

Mcpherson'S Consumer Products Pty Ltd; Melbourne; On-site; AUD 120,000 - 180,000; Part time

Benefits offered by this job

Performance-based incentives

Employee Assistance Program

Wellbeing initiatives

Job summary

Mcpherson'S Consumer Products Pty Ltd is seeking a Marketing Lead for a fixed-term part-time role (2 days per week) in Melbourne. You will shape the brand’s marketing plan with the Managing Director and lead its delivery in a hands-on, collaborative environment.

You’ll drive multi-channel campaigns, create engaging content, coordinate with suppliers, and manage website/SEO efforts while aligning marketing with business development and staff onboarding.

Qualifications

• Experience building and executing multi-channel marketing strategies.
• Ability to tell a compelling brand story through written and visual content.
• Proven collaboration with sales or recruitment teams to drive business development.
• Strong digital marketing tools proficiency and data-driven thinking.
• Comfort with producing engaging content and reports for stakeholders.
• Bachelor-level qualification in marketing or related field.

Responsibilities

• Supporting the MD in developing the marketing strategy and leading its execution.
• Collaborating with the recruitment team to align marketing with business development.
• Managing multi-channel campaigns to engage and retain clients and candidates.
• Overseeing reports, newsletters, and customer satisfaction programs.
• Creating and evolving marketing collateral, digital assets and recruitment materials.
• Managing website updates, UX improvements and SEO optimization.
• Producing engaging content across social media and digital channels.
• Coordinating external suppliers and agencies.
• Supporting event marketing, photography and promotional merchandise.
• Contributing to onboarding with brand setup and training.

Skills

Brand storytelling

Multi-channel marketing

Collaboration with sales/recruitment

Digital marketing tools

Data interpretation

Content creation

Leadership/ownership

Communication skills

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

MailChimp

Zapier

SurveyMonkey

Canva

LinkedIn

CRM

Job description

Mcpherson'S Consumer Products Pty Ltd is seeking a Marketing Lead for a fixed-term part-time role (2 days per week) in Melbourne. You will shape the brand’s marketing plan with the Managing Director and lead its delivery in a hands-on, collaborative environment.

You’ll drive multi-channel campaigns, create engaging content, coordinate with suppliers, and manage website/SEO efforts while aligning marketing with business development and staff onboarding.