Regional Sales Manager - FMCG

Placements24; Lorenziberg; On-site; EUR 48,000 - 97,000; Full time

Benefits offered by this job

Company vehicle

Commission and bonus structure

Medical and retirement benefits

Career progression

Job summary

Placements24 is seeking a high-performing Regional Sales Manager to lead sales operations in the Queenstown, Eastern Cape region and surrounding territories. The role demands strategic thinking, building top-performing teams, and driving aggressive revenue growth.

You will shape sales strategies, manage key relationships, and ensure achievement of targets while navigating FMCG distribution networks. Extensive travel within the region is required, with opportunities for national leadership roles.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 8–10 years of progressive FMCG sales experience, with 3+ years in a sales management role.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong leadership, team management, and coaching skills.
• Excellent understanding of sales channels, distribution networks, and retail dynamics in FMCG.
• Excellent negotiation, communication, and presentation skills.
• CRM software and sales analytics proficiency.
• Ability to travel extensively within Queenstown, Eastern Cape region.

Responsibilities

• Develop and execute regional sales strategies aligned with company objectives for Queenstown region.
• Lead, coach, and motivate a team of sales representatives to hit targets.
• Identify and develop new business opportunities to expand market share.
• Build and maintain relationships with key accounts, distributors, and retailers.
• Monitor performance, analyze market trends, and implement corrective actions.
• Manage regional sales budget and control costs.
• Conduct regular performance reviews and provide development support.
• Represent the company at industry events and trade shows.
• Ensure marketing and promotional activities are effectively implemented regionally.
• Provide accurate sales forecasts and reports to senior management.

Skills

Sales leadership

Team coaching

Strategic planning

Stakeholder management

Negotiation

Presentation skills

Travel readiness

FMCG knowledge

Education

Bachelor's degree in Business Administration/Marketing

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a high-performing Regional Sales Manager to lead their sales operations in the Queenstown, Eastern Cape area and surrounding territories. This senior role requires a strategic thinker with a proven ability to build and manage high-performing sales teams, drive aggressive sales growth, and expand market penetration. The ideal candidate will possess strong leadership qualities, a deep understanding of FMCG sales dynamics, and a track record of successfully managing complex sales channels. You will be instrumental in shaping sales strategies, fostering strong relationships with key stakeholders, and ensuring the achievement of ambitious revenue targets.

Key Responsibilities

• Develop and execute regional sales strategies aligned with the company's overall business objectives for the Queenstown, Eastern Cape region.
• Lead, coach, and motivate a team of sales representatives to achieve individual and team sales targets.
• Identify and develop new business opportunities, expanding market share and customer base within the region.
• Build and maintain strong relationships with key accounts, distributors, and retail partners.
• Monitor sales performance, analyze market trends, and implement corrective actions as needed.
• Manage the regional sales budget, ensuring effective resource allocation and cost control.
• Conduct regular performance reviews with sales team members, providing feedback and development support.
• Represent the company at industry events and trade shows.
• Ensure effective implementation of marketing and promotional activities at the regional level.
• Provide accurate sales forecasts and reports to senior management on a regular basis.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field. A Master's degree is an advantage.
• Minimum of 8-10 years of progressive sales experience in the FMCG industry, with at least 3 years in a sales management role.
• Proven track record of exceeding sales targets and driving significant revenue growth.
• Strong leadership, team management, and coaching skills.
• Excellent understanding of sales channels, distribution networks, and retail dynamics in the FMCG sector.
• Exceptional negotiation, communication, and presentation skills.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively within the Queenstown, Eastern Cape region and occasionally beyond.
• Strategic thinking and strong problem-solving capabilities.
• Familiarity with the Eastern Cape market dynamics is highly desirable.

Benefits

• Our client offers a highly competitive salary, a generous commission and bonus structure, comprehensive medical and retirement benefits, and a company vehicle. Opportunities for advancement to national leadership roles are available. Join a company that values talent and provides a challenging yet rewarding career path.