Executive Producer - Red Bull TV

Red Bull Media House; Kühnsdorf; Hybrid; EUR 29,000 - 35,000; Full time

Job summary

Red Bull GmbH's Global RedBull TV team in Salzburg, Austria seeks an Executive Producer to own the strategic direction of RedBull TV's content across live and on‑demand programming. You will define editorial priorities, manage the content slate, oversee commissioning and greenlight processes, and align decisions with audience, brand and business objectives.

Working with Programming, Analytics, Operations, Production and international markets, you'll drive evolution of the content offering, using

Qualifications

• 8+ years leading content development, commissioning, production and editorial strategy within digital media, broadcast, streaming, or platform environments.
• Strong understanding of audience-first content development and YouTube best practices.
• Experience managing content portfolios and commissioning pipelines and translating insights into decisions.

Responsibilities

• Own the strategic direction of RedBull TV's content ecosystem across live and on‑demand programming.
• Define editorial priorities, manage the content slate, and oversee commissioning and greenlight processes.
• Oversee the complete content lifecycle from concept to delivery and programming.
• Lead cross-functional teams and external partners with strong governance and budget ownership.

Skills

Content development

Commissioning

Production

Editorial strategy

Stakeholder management

Team leadership

Job description

Want to define the future of RedBull TV and shape what millions of viewers watch across connected screens globally?

Then this is for you!

Join our Global RedBull TV team in Salzburg, Austria and lead the content and commissioning strategy for RedBull TV across our Apps, FAST channels, and syndication partners. This position is offered on a two-year fixed-term basis.

In a nutshell

As Executive Producer - RedBull TV, you'll own the strategic direction of RedBull TV's content ecosystem across live and on-demand programming. You'll be responsible for defining editorial priorities, managing the content slate, overseeing commissioning and greenlight processes, and ensuring programming decisions align with audience, brand, and business objectives.

Working closely with Programming, Analytics, Operations, Production teams, and international markets, you'll drive the continual evolution of RedBull TV's content offering. Using audience insights, platform trends, and performance data, you'll make informed commissioning and programming decisions that maximize audience growth and engagement across all channels.

Content & Commissioning Strategy

In this role, you'll lead the global content and commissioning strategy for RedBull TV, establishing a clear editorial vision across our connected viewing platforms. You'll identify opportunities for growth through original productions, archive content, syndicated partnerships, and innovative content formats that resonate with our audiences. By collaborating with stakeholders across headquarters and local markets, you'll ensure content priorities are aligned, clearly communicated, and strategically focused on delivering measurable impact.

You'll oversee the complete content lifecycle, managing projects from concept and development through greenlight, production, delivery, and programming. Your strong editorial judgment will help evaluate and prioritize a diverse slate of opportunities, ensuring every project supports RedBull's strategic objectives and audience needs. You'll establish structured commissioning, approval, and governance processes while maintaining visibility and accountability across the entire content pipeline. Working with internal teams and external production partners, you'll ensure content is delivered efficiently, creatively, and to the highest quality standards.

Programming & Audience Performance

Using audience insights, analytics, and platform expertise, you'll oversee programming strategies across RedBull TV channels and viewing environments. You'll directly manage programming the while collaborating with Analytics, and Operations teams. You'll optimize scheduling, packaging, release strategies, and content presentation to maximize audience acquisition, retention, and engagement. You'll continuously evaluate performance data and emerging audience behaviors, ensuring learnings are translated into future commissioning, programming, and content investment decisions.

Stakeholder Management & Collaboration

Working closely with Programming, Production, Operations, Analytics, and international markets, you'll align stakeholders around content priorities and strategic objectives across RedBull TV. As the leader of a small, high-performing team, strong communication and collaboration skills will enable you to drive effective decision-making, streamline ways of working, and ensure successful execution across complex projects. You'll also foster relationships with external partners, including production companies, distributors, and syndication partners, helping to expand opportunities and maximize the value of RedBull TV content globally.

8+ years of experience leading content development, commissioning, production, and editorial strategy within digital media, broadcast, streaming, or platform environments.

Strong understanding of audience-first content development, YouTube best practices, content performance, and digital platform strategy.

Proven experience managing content portfolios, production slates, or commissioning pipelines, with the ability to translate audience insights into impactful content decisions.

Experience leading cross-functional teams and external partners, including ownership of production budgets, vendors, and content delivery processes.

A team-player mentality with excellent communication and stakeholder management skills, combined with a passion for storytelling, innovation, and evolving audience behaviours.

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.879 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

Freedom & Responsibility

Take real responsibility for yourself and your work.

Mastery

Love life, love work, love to challenge yourself.

RedBull Company

Giving wiiings to people & ideas since 1987

How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.