Head of Marketing - AlphaTauri AlphaTauri

Red Bull Media House; Kühnsdorf; Hybrid; EUR 25,000 - 31,000; Full time

Job summary

Red Bull GmbH is seeking a senior marketing leader to drive the brand's strategy across fashion and sports apparel markets. You will align with the Global Head of AlphaTauri, lead cross-functional teams, and shape value propositions for multiple markets.

The role emphasizes leadership, partnership management, and delivering integrated campaigns while maintaining global brand consistency and a strong financial gaze. Strong PowerPoint and presentation skills are required.

Qualifications

• 5+ years of senior level experience in the fashion/ sports Apparel industry.
• 3+ years of experience managing teams.
• Proven track record in establishing and implementing international marketing strategies for apparel.
• Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
• Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
• Strong project management, leadership, and presentation skills with a problem-solving mindset.
• Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.

Responsibilities

• Lead and execute the brand’s marketing strategy across all relevant channels.
• Develop tailored product value propositions and narratives for various markets.
• Craft materials for internal and consumer audiences.
• Manage integrated campaigns, events, POS activations, and digital marketing efforts.
• Lead PR initiatives and ensure consistent messaging and measurable results.
• Provide leadership to the marketing team and oversee processes.

Skills

Brand marketing

Leadership

Partnerships

Consumer insights

International marketing

Vendor relations

Project management

PowerPoint

Tools

PowerPoint

Job description

Do you want to drive and execute our comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth? Then this is for you!

This role requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters’ management team. The position also requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.

Brand Marketing Strategy

This role involves leading and executing the brand’s marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri. Responsibilities include developing tailored product value propositions and benefit narratives for various markets, as well as crafting impactful materials for internal and consumer audiences.

The implementation of the marketing strategy across all relevant channels will be a key responsibility, ensuring alignment with business objectives. This includes managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives. The focus will be on delivering consistent messaging, maximizing audience engagement, and achieving measurable results.

Leadership

The role requires providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes. A strong emphasis is placed on fostering a high-performing and results-oriented team culture.

Achieving financial objectives is an essential aspect of this role, including preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary. The role also includes optimizing resource allocation and ensuring alignment with the organization’s financial goals.

Negotiation and Partnership Management

This role will oversee negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes. It involves building and nurturing strong relationships with internal teams and external stakeholders, while developing and executing effective negotiation strategies to align partnerships with business objectives, maximize value, and ensure long‑term success.

5+ years of senior level experience in the fashion/ sports Apparel industry.

3+ years of experience managing teams.

Proven track record in establishing and implementing international marketing strategies for apparel.

Deep knowledge of fashion, sports trends, and lifestyle market dynamics.

Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.

Strong project management, leadership, and presentation skills with a problem‑solving mindset.

Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

Freedom & Responsibility

Take real responsibility for yourself and your work.

Mastery

Love life, love work, love to challenge yourself.

RedBull Company

Giving wiiings to people & ideas since 1987

How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions.You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you.By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.