DACH Field Marketing Manager: ABM & Demand Growth

Mendix; Linz, Wien; Hybrid; EUR 69,900 - 115,500; Full time

Job summary

Mendix, a Siemens Software business, is seeking a Marketing Manager – DACH to lead awareness, demand generation, and pipeline acceleration across Germany, Austria, and Switzerland. You will partner with sales to align programs and drive ABM for strategic accounts in BFSI sectors.

The role emphasizes regional planning, events, and measurement, with a flexible hybrid work approach in the DACH region and a competitive salary range disclosed for the locations.

Qualifications

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM.
• Experience marketing to Banking, Financial Services, or Insurance industries.
• Strong stakeholder management and sales partnership skills.
• Experience developing integrated multi-touch marketing programs.
• Experience with named-account ABM strategies.
• Willingness to travel and work independently.

Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration.
• Develop and execute integrated marketing campaigns that drive measurable results.
• Partner with sales leadership to align marketing programs with business objectives.
• Drive Account-Based Marketing (ABM) for strategic accounts.
• Manage regional marketing plans, reporting, and optimization.
• Execute events, tradeshows, and customer-facing programs.

Skills

B2B Marketing

Demand Generation

ABM

Stakeholder Management

Sales Partnership

Travel Flexibility

Job description

Mendix, a Siemens Software business, is seeking a Marketing Manager – DACH to lead awareness, demand generation, and pipeline acceleration across Germany, Austria, and Switzerland. You will partner with sales to align programs and drive ABM for strategic accounts in BFSI sectors.

The role emphasizes regional planning, events, and measurement, with a flexible hybrid work approach in the DACH region and a competitive salary range disclosed for the locations.