Field Marketing Manager M/F/D - DACH

Mendix; Linz, Wien; Hybrid; EUR 69,900 - 115,500; Full time

Job summary

Mendix, a Siemens Software business, is seeking a Marketing Manager – DACH to lead awareness, demand generation, and pipeline acceleration across Germany, Austria, and Switzerland. You will partner with sales to align programs and drive ABM for strategic accounts in BFSI sectors.

The role emphasizes regional planning, events, and measurement, with a flexible hybrid work approach in the DACH region and a competitive salary range disclosed for the locations.

Qualifications

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM.
• Experience marketing to Banking, Financial Services, or Insurance industries.
• Strong stakeholder management and sales partnership skills.
• Experience developing integrated multi-touch marketing programs.
• Experience with named-account ABM strategies.
• Willingness to travel and work independently.

Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration.
• Develop and execute integrated marketing campaigns that drive measurable results.
• Partner with sales leadership to align marketing programs with business objectives.
• Drive Account-Based Marketing (ABM) for strategic accounts.
• Manage regional marketing plans, reporting, and optimization.
• Execute events, tradeshows, and customer-facing programs.

Skills

B2B Marketing

Demand Generation

ABM

Stakeholder Management

Sales Partnership

Travel Flexibility

Job description

Position Overview

Marketing Manager – DACH (f/m/d) for Mendix, a Siemens Software business, is responsible for driving brand awareness, demand generation, account-based marketing, and pipeline progression across Germany, Austria, and Switzerland. You will partner with sales teams focused on Banking, Financial Services, and Insurance (BFSI) to accelerate growth and revenue.

Key Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration
• Develop and execute integrated marketing campaigns that drive measurable results
• Partner with sales leadership to align marketing programs with business objectives
• Drive Account-Based Marketing (ABM) for strategic accounts
• Manage regional marketing plans, reporting, and optimization
• Execute events, tradeshows, and customer-facing programs

Qualifications

Required

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM
• Experience marketing to Banking, Financial Services, or Insurance industries
• Strong stakeholder management and sales partnership skills
• Experience developing integrated multi-touch marketing programs
• Experience with named-account ABM strategies
• Willingness to travel and work independently

Preferred

• Experience with AI, cloud, data platform, or emerging technology solutions

Why Mendix / About Mendix

We are Mendix, the leading low-code application development platform. The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix enables collaboration between business users and developers to work together throughout the development process.

Our Benefits & Rewards

The primary locations for this opportunity are Germany, Austria, and Switzerland. The applicable salary range for these locations is €69,900 – €115,500. The actual compensation offered is based on the candidate’s job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; benefits available in your country can be accessed via the local benefits page. This position may be posted in additional locations; applicable salary ranges and benefits will be disclosed by the Talent Acquisition Partner at the time of initial contact, in accordance with local legal requirements.

Diversity Statement

We value equal opportunities and welcome applications from people with disabilities. We believe real experiences dealing with being different help individuals excel as leaders. We aim to provide reasonable accommodations to participate in the job application or interview process and to perform essential job functions. Please contact us to request accommodation.

Siemens Software. Transform the Everyday

Siemens Software supports flexible, hybrid by default work arrangements and a diverse, inclusive culture. We hire based on merit, skills, and impact, and encourage curiosity and creativity to shape tomorrow.

Equal Employment Opportunity Statement

Mendix/Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender identity, gender expression, or other protected categories.

Pay Transparency Non-Discrimination Provisions

We comply with pay transparency and non-discrimination provisions where applicable. Further information is provided during the recruitment process.

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