Web Analytics Lead — GTM/GA4 Specialist (Remote)

Cookunity; Rosario; Remote; ARS 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful work

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM experience to join our remote Data & Analytics team supporting education-focused partners. You will own the web analytics and pixel deployment across a multi-client environment, ensuring accurate data from click to CRM entry.

You’ll implement tagging in GTM, configure GA4 events and conversions, and maintain privacy compliance (GDPR/CCPA). You will translate complex tracking into clear insights for education marketing campaigns.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure events for reporting and optimization; ensure GA4 events from click to CRM entry; partner with Paid Media and Web Services.
• Own QA, debugging & data integrity — audit and fix broken tags, dropped events, and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Own data privacy compliance — manage cookie banners and consent mode; keep tracking aligned with GDPR, CCPA, and privacy regulations; monitor changes affecting tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into functional solutions; document setups for team use.

Skills

GA4 tracking

GTM container

Conversion Tracking

Data privacy

HTML/JS basics

Analytics storytelling

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM experience to join our remote Data & Analytics team supporting education-focused partners. You will own the web analytics and pixel deployment across a multi-client environment, ensuring accurate data from click to CRM entry.

You’ll implement tagging in GTM, configure GA4 events and conversions, and maintain privacy compliance (GDPR/CCPA). You will translate complex tracking into clear insights for education marketing campaigns.