Remote Web Analytics Specialist | GA4 & GTM Expert

Cookunity; Santa Fe Capital; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role on analytics team

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM experience to own web analytics and pixel deployment across education-focused campaigns. You will implement tracking via GTM, configure GA4 events, and ensure data accuracy from first click to CRM entry.

You’ll collaborate with a Data & Analytics team to maintain data layers, troubleshoot tagging across paid media, and uphold GDPR/CCPA compliance while delivering clear data narratives to non-technical stakeholders.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, including pixel and CAPI.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms.
• Analytical, solution-driven mindset with growth orientation and strong communication skills; education marketing experience valued.

Responsibilities

• Own tag management & deployment — build and maintain GTM data layers and container structure across multi-client environment.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using pixels and CAPI.
• Own QA, debugging & data integrity — audit tags and data discrepancies; verify via GA4 DebugView before go-live.
• Own data privacy compliance — manage cookie consent banners and consent mode configurations according to GDPR/CCPA.
• Support documentation & cross-team enablement — document tagging plans and translate requirements into tracking solutions.

Skills

GTM containers

GA4 events

Pixel deployment

Server-side tagging

JavaScript basics

Data privacy compliance

Tools

Google Tag Manager

GA4

CAPI

Meta Pixel

Browser dev tools

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM experience to own web analytics and pixel deployment across education-focused campaigns. You will implement tracking via GTM, configure GA4 events, and ensure data accuracy from first click to CRM entry.

You’ll collaborate with a Data & Analytics team to maintain data layers, troubleshoot tagging across paid media, and uphold GDPR/CCPA compliance while delivering clear data narratives to non-technical stakeholders.