Web Analytics Engineer — GTM & GA4 Specialist (Remote)

Cookunity; Rosario; Remote; ARS 90,873,000 - 136,310,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful work

Culture of experimentation

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM experience to own the web analytics and pixel deployment architecture for a remote education-focused marketing agency. You will implement tracking via Google Tag Manager, troubleshoot across paid channels, and ensure data quality from first click to CRM entry.

The role reports to the Data and Analytics Manager as the agency scales its education and nonprofit client roster.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using pixels and Conversions API; configure standard and custom events for reporting and optimization; maintain GA4 events from click to CRM entry; collaborate with Paid Media and Web Services.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot misalignments between ad platforms, GA4, and CRM; run routine tag health audits; verify events in platform tools before campaigns go live.
• Own data privacy compliance — manage cookie banners and consent mode; keep tracking aligned with GDPR/CCPA; monitor changes affecting tracking durability and advise adjustments.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document setups for internal use

Skills

GA4

GTM

Data analytics

Tag management

Pixel deployment

CAPI / pixels

HTML/CSS/JS

GDPR/CCPA

Cross-team communication

Education marketing experience

Tools

Google Tag Manager

GA4

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM experience to own the web analytics and pixel deployment architecture for a remote education-focused marketing agency. You will implement tracking via Google Tag Manager, troubleshoot across paid channels, and ensure data quality from first click to CRM entry.

The role reports to the Data and Analytics Manager as the agency scales its education and nonprofit client roster.