Web Analytics & Tag Management Lead (Remote)

Cookunity; La Pampa; Remote; ARS 600,000 - 900,000; Full time

Benefits offered by this job

Remote role

Competitive pay

High visibility

Impact on education partners

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM experience to join a remote marketing team serving education clients. You will own the web analytics stack, deploy tags, configure data layers, and ensure accurate measurement across campaigns and CRMs.

You will collaborate with the Data & Analytics group to troubleshoot tagging, maintain privacy compliance, and translate technical tracking into clear business insights for education partners.

Qualifications

• 3+ years of hands-on tracking or web analytics in a marketing/agency setting.
• Experience planning, deploying and troubleshooting conversion tracking across major ad platforms.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting.

Responsibilities

• Own tag management & deployment across GTM in a multi-client environment.
• Own conversion tracking and platform integration (Meta, Google Ads, TikTok, LinkedIn, etc.).
• QA, debugging and data integrity for analytics across client sites.
• Manage cookie consent banners and privacy compliance (GDPR/CCPA).
• Document tagging plans and translate requirements into tracking solutions.

Skills

GA4

GTM/Tag management

Web analytics

HTML/CSS/JavaScript basics

Data privacy compliance

Strong communication

Tools

Google Tag Manager (GTM)

GA4

Conversion Tracking

Pixel deployment

CAPI

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM experience to join a remote marketing team serving education clients. You will own the web analytics stack, deploy tags, configure data layers, and ensure accurate measurement across campaigns and CRMs.

You will collaborate with the Data & Analytics group to troubleshoot tagging, maintain privacy compliance, and translate technical tracking into clear business insights for education partners.