Remote Senior Web Analytics & Tag Management Engineer

Cookunity; La Pampa; À distance; ARS 130 675 000 - 184 482 000; Plein temps

Avantages offerts par ce poste

Remote role with async-friendly team

Competitive compensation based on exp.

Ownership over tracking infrastructure

Impact on education and nonprofit KPIs

Collaborative, growth-oriented culture

Résumé du poste

Cookunity is seeking a Data Analyst with GA4 and GTM expertise to own web analytics and pixel deployment across multiple education-focused campaigns. You will implement tracking via GTM, configure GA4 events, and ensure data accuracy from click to CRM entry.

Remote, with impact on mission-driven partners and education marketing outcomes. You will collaborate with the Data and Analytics team to maintain data layers, troubleshoot platform integrations, and drive measurement reliability across

Qualifications

• 3+ years of hands-on tracking or web analytics in a marketing or agency environment.
• Intermediate experience with GTM containers, triggers, data layer, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google Ads, TikTok, LinkedIn).
• Hands-on GA4 experience with event configuration, key events, and DebugView.
• HTML, CSS selectors, and basic JavaScript for tag troubleshooting; use of GTM Preview mode and dev tools.
• Understanding of GDPR/CCPA and consent management; tracking decisions affecting KPIs.
• Analytical, solution-driven mindset; ability to explain technical tracking to non-technical audiences; education marketing experience valued.

Responsabilités

• Own tag management and deployment—manage GTM container structure, triggers, variables, and data layers.
• Own conversion tracking and platform integration—connect website activity to paid ad platforms using pixels and CAPI.
• Own QA, debugging and data integrity—audit tags, fix data discrepancies, and verify in GA4 DebugView.
• Own data privacy compliance—manage cookie banners and consent mode across client sites.
• Support documentation and cross-team enablement—maintain tagging plans, naming conventions, and QA checklists.

Connaissances

GA4

GTM

Pixel deployment

Event tracking

CAPI / Conversion API

Data privacy GDPR/CCPA

HTML CSS JS

Data analysis

Outils

Google Tag Manager

GA4

Server-side tagging

Consent management platforms

Description du poste

Cookunity is seeking a Data Analyst with GA4 and GTM expertise to own web analytics and pixel deployment across multiple education-focused campaigns. You will implement tracking via GTM, configure GA4 events, and ensure data accuracy from click to CRM entry.

Remote, with impact on mission-driven partners and education marketing outcomes. You will collaborate with the Data and Analytics team to maintain data layers, troubleshoot platform integrations, and drive measurement reliability across