Remote Web Analytics Lead | Tagging & Data Tracking

Cookunity; Ciudad de Mendoza; Remote; ARS 92,678,000 - 139,018,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

High-visibility role

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM expertise to own web analytics, pixel deployment, and platform integrations. You’ll ensure airtight data collection from client sites, troubleshoot across ad platforms, and maintain data privacy compliance in a remote marketing agency environment serving education and nonprofit partners.

You’ll collaborate with the Data & Analytics team to evolve tracking workflows, validate events in GA4, and produce reliable reports for campaign

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversions APIs; configure standard and custom events for reporting and optimization; maintain GA4 events from click to CRM entry; collaborate with Paid Media and Web Services to launch tracking.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits; verify events in GA4 DebugView.
• Own data privacy compliance — manage cookie consent banners and consent mode; stay aligned with GDPR, CCPA and privacy changes; monitor tracking durability and recommend adjustments.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document setups for internal use

Skills

GA4

GTM

Web Analytics

Pixel deployment

Data visualization

HTML/CSS/JS basics

Tools

Google Tag Manager

GA4 DebugView

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM expertise to own web analytics, pixel deployment, and platform integrations. You’ll ensure airtight data collection from client sites, troubleshoot across ad platforms, and maintain data privacy compliance in a remote marketing agency environment serving education and nonprofit partners.

You’ll collaborate with the Data & Analytics team to evolve tracking workflows, validate events in GA4, and produce reliable reports for campaign