Web Analytics & Tag Management Lead - GA4, GTM, Remote

Cookunity; Neuquén; Remote; ARS 92,241,000 - 153,735,000; Full time

Benefits offered by this job

Remote work

Competitive pay based on experience

High-visibility tracking ownership

Impactful analytics for education/non\

Job summary

Cookunity is seeking a Data Analyst with GA4 and GTM experience to lead tagging, conversion tracking, and data integrity across education-focused campaigns. Remote role with a scaling Data & Analytics team, collaborating with Paid Media and Web Services to ensure accurate measurement from first click to CRM entry.

You’ll implement GA4 event schemas, manage GTM containers, and maintain privacy-compliant tracking while documenting setups for cross-team enablement.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage container structure across multi-client environment; implement server-side tagging

Skills

GA4

GTM

Web analytics

Pixel deployment

Data privacy

HTML/JS basics

Debugging

Tools

GTM Containers

Server-side tagging

GA4 events

Job description

Cookunity is seeking a Data Analyst with GA4 and GTM experience to lead tagging, conversion tracking, and data integrity across education-focused campaigns. Remote role with a scaling Data & Analytics team, collaborating with Paid Media and Web Services to ensure accurate measurement from first click to CRM entry.

You’ll implement GA4 event schemas, manage GTM containers, and maintain privacy-compliant tracking while documenting setups for cross-team enablement.