GTM Tracking Architect - Remote Data & Analytics Lead

Evox; Tandil; Remote; ARS 108,178,000 - 169,994,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful work with education/nonproft

Asynchronous teamwork

Job summary

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education and nonprofit clients. You will implement tracking via Google Tag Manager, configure GA4 events, and ensure data integrity across multiple ad platforms, from first click to CRM entry.

You will debug tagging issues, enforce GDPR/CCPA compliance, and collaborate with the Data & Analytics team to scale measurement across a growing partner roster.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Skills

GTM Containers

Data Layer

GA4 Events

CAPI / Pixel

HTML/CSS Basics

Browser DevTools

Privacy Compliance

Tools

GA4 DebugView

GTM Preview

Browser DevTools

Pixel Deployment

Job description

Evox is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education and nonprofit clients. You will implement tracking via Google Tag Manager, configure GA4 events, and ensure data integrity across multiple ad platforms, from first click to CRM entry.

You will debug tagging issues, enforce GDPR/CCPA compliance, and collaborate with the Data & Analytics team to scale measurement across a growing partner roster.