Remote GTM Tracking Specialist for Education

Werben HR LLC; Tandil; Remote; ARS 77,270,000 - 123,632,000; Full time

Benefits offered by this job

Remote role

Competitive pay

High-visibility role

Education/nonprofit impact

Collaborative culture

Direct impact

Job summary

Werben HR LLC is seeking a Tracking Specialist (GTM) for a remote role within a marketing agency serving education and nonprofit partners. You will own the tracking architecture, deploy pixels via GTM, configure GA4 events, and ensure data integrity from click to CRM entry.

You will troubleshoot across Meta, Google Ads, TikTok, LinkedIn, and more, while maintaining privacy compliance and clear documentation. This role emphasizes impact, ownership, and collaboration in a fast-growing team.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation.

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; configure GA4 events from click to CRM entry; collaborate with Paid Media and Web Services.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events in Platform and GA4 DebugView.
• Own data privacy compliance — manage cookie consent banners and consent mode configuration; keep tracking aligned with GDPR, CCPA; monitor platform/browser changes and suggest adjustments.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into functional tracking solutions; document technical setups for internal teams.

Skills

GTM

GA4

Pixels

Data layer

CAPI

Tools

GTM

GA4

Job description

Werben HR LLC is seeking a Tracking Specialist (GTM) for a remote role within a marketing agency serving education and nonprofit partners. You will own the tracking architecture, deploy pixels via GTM, configure GA4 events, and ensure data integrity from click to CRM entry.

You will troubleshoot across Meta, Google Ads, TikTok, LinkedIn, and more, while maintaining privacy compliance and clear documentation. This role emphasizes impact, ownership, and collaboration in a fast-growing team.