GTM & Analytics Tracking Architect (Remote)

Evox; Rosario; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Ownership of tracking infrastructure

Impact on education/nonprofit partners

Collaborative team culture

Job summary

Evox is seeking a Tracking Specialist (GTM) to lead web analytics and pixel deployment across multiple education-focused campaigns. You’ll own GTM, data layers, and server-side tagging, ensuring accurate conversion tracking from click to CRM entry.

You’ll collaborate with Paid Media and Web Services teams to maintain data integrity, privacy compliance (GDPR/CCPA), and robust QA processes, while enabling cross-team data-driven decision making.

Qualifications

• 3+ years of hands-on web analytics in marketing/agency
• Proficient in GTM containers, triggers, data layer, and server-side tagging
• Experience planning and troubleshooting conversion tracking across Meta, Google Ads, TikTok, LinkedIn
• GA4 experience with event configuration and DebugView
• HTML, CSS selectors, and basic JavaScript for tag troubleshooting
• Understanding of GDPR/CCPA and consent management

Responsibilities

• Own tag management and deployment across multi-client GTM containers
• Own conversion tracking and platform integration with ad networks using pixels and CAPI
• Own QA, debugging, and data integrity across sites and platforms
• Own data privacy compliance and consent banner configurations
• Support documentation and cross-team enablement with tagging plans and QA checklists

Skills

Web analytics

Tag management

Pixel deployment

Server-side tagging

GA4

CAPI

Consent management

Data privacy

Communication

Tools

Google Tag Manager

GA4

Job description

Evox is seeking a Tracking Specialist (GTM) to lead web analytics and pixel deployment across multiple education-focused campaigns. You’ll own GTM, data layers, and server-side tagging, ensuring accurate conversion tracking from click to CRM entry.

You’ll collaborate with Paid Media and Web Services teams to maintain data integrity, privacy compliance (GDPR/CCPA), and robust QA processes, while enabling cross-team data-driven decision making.