Remote Tracking & Analytics Architect (GTM/GA4)

Werben HR LLC; Ciudad de Mendoza; Remote; ARS 108,178,000 - 169,994,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful education marketing work

Async-friendly team

Job summary

Werben HR LLC is seeking a Tracking Specialist (GTM) to own tag management, conversion tracking, and data integrity across education-focused campaigns. You will deploy pixels and data layers in GTM, connect website activity to Meta, Google Ads, TikTok and LinkedIn, and ensure GDPR/CCPA compliance.

The role reports to the Data & Analytics Manager and supports a growing education/nonprofit client roster. The ideal candidate has 3+ years in web analytics, strong GTM and GA4 expertise, and solid

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience is valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage container structure across multi-client environment
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events
• Own QA, debugging & data integrity — audit and debug tags, resolve discrepancies across platforms and GA4; run routine tag health audits
• Own data privacy compliance — manage cookie banners and consent modes; stay aligned with GDPR, CCPA and privacy regulations
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions

Skills

Tag management

Data analysis

Analytics reporting

Communication

GA4 setup

Tools

Google Tag Manager

GA4

CAPI

Pixel troubleshooting

Browser DevTools

Job description

Werben HR LLC is seeking a Tracking Specialist (GTM) to own tag management, conversion tracking, and data integrity across education-focused campaigns. You will deploy pixels and data layers in GTM, connect website activity to Meta, Google Ads, TikTok and LinkedIn, and ensure GDPR/CCPA compliance.

The role reports to the Data & Analytics Manager and supports a growing education/nonprofit client roster. The ideal candidate has 3+ years in web analytics, strong GTM and GA4 expertise, and solid