Remote LATAM Growth Leader — Marketing & Ecommerce

Hire Hangar, Inc.; Rosario; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager with strong marketing, ecommerce and growth experience. The role covers both HoopStars operations and building the parent company’s marketing team across brands, with remote LATAM work and Toronto hours, and potential relocation by agreement.

You will manage budgets, performance and customer experience, and lead the expansion of paid acquisition, conversion and retention programs while driving profitability.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies, manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit; allocate marketing investment with reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements with a team.

Skills

Paid acquisition

Conversion optimization

Retention

Remote leadership

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager with strong marketing, ecommerce and growth experience. The role covers both HoopStars operations and building the parent company’s marketing team across brands, with remote LATAM work and Toronto hours, and potential relocation by agreement.

You will manage budgets, performance and customer experience, and lead the expansion of paid acquisition, conversion and retention programs while driving profitability.