Remote LATAM Growth Director, Ecommerce & B2B Marketing

Ferla Bikes Inc.; Rosario; Remote; ARS 184,482,000 - 276,723,000; Full time

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability for the HoopStars brand while building the parent company’s marketing team across its brands. The role spans running HoopStars operations and shaping the broader marketing function, with a flexible LATAM remote setup and Toronto-based hours.

You will own budgets, drive paid acquisition, improve conversion, and manage team performance.

Qualifications

• Experience driving paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget.
• Experience hiring and managing marketers, creatives, agencies.
• Ability translating ecommerce methods to a service business.
• Strong English and remote leadership skills.

Responsibilities

• Run HoopStars business plan, budget, revenue and profitability.
• Drive digital growth through paid search, social, landing pages.
• Build and manage the parent marketing team.
• Ensure alignment between marketing and customer outcomes.
• Launch growth tests and maintain performance reporting.

Skills

Paid acquisition

Conversion optimization

Retention strategy

Remote leadership

Hiring marketers

English proficiency

Job description

HoopStars is seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability for the HoopStars brand while building the parent company’s marketing team across its brands. The role spans running HoopStars operations and shaping the broader marketing function, with a flexible LATAM remote setup and Toronto-based hours.

You will own budgets, drive paid acquisition, improve conversion, and manage team performance.