Growth Marketing Leader — Remote LATAM (Equity Eligible)

Cruciallogics Inc.; Buenos Aires; Remote; ARS 138,361,000 - 199,855,000; Full time

Benefits offered by this job

Equity opportunity

Remote work from LATAM (Toronto hours)

Job summary

HoopStars, a Toronto-based youth basketball business with multiple brands, seeks a hands-on General Manager responsible for marketing, ecommerce growth and profitable expansion. You will divide time between running HoopStars and building the parent company’s marketing team across brands, hiring specialists, and managing budgets and performance.

Remote from LATAM with Toronto hours. You will own budgets, drive paid acquisition, optimize funnels, and ensure customer growth while delivering

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies, manage priorities.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and profits.
• Stay close to execution: Inspect accounts, diagnose funnel issues, launch improvements with a team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Budget management

Team leadership

Hiring marketers

Job description

HoopStars, a Toronto-based youth basketball business with multiple brands, seeks a hands-on General Manager responsible for marketing, ecommerce growth and profitable expansion. You will divide time between running HoopStars and building the parent company’s marketing team across brands, hiring specialists, and managing budgets and performance.

Remote from LATAM with Toronto hours. You will own budgets, drive paid acquisition, optimize funnels, and ensure customer growth while delivering