GTM Tracking Specialist — Remote, Analytics Lead

NeoWork; Santa Fe Capital; Remote; ARS 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote role

Flexible, async-friendly team

Competitive compensation

High-visibility Data & Analytics role

Impact on partner data trust

Job summary

Neowork is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across a multi-client education/nonprofit portfolio. You will implement tracking via Google Tag Manager, build data layers, ensure airtight data collection from first click through to CRM entry, and collaborate with the Data & Analytics team to maintain accuracy.

You will connect website activity to Meta, Google Ads, TikTok, LinkedIn, and other platforms, configure events, perform QA, and

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure standard and custom events for reporting and optimization; maintain GA4 events from click to CRM
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run tag health audits; verify events in GA4 DebugView
• Own data privacy compliance — manage cookie banners and consent mode; keep tracking aligned with GDPR, CCPA, and privacy regs; monitor changes affecting tracking durability
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document setups for internal teams

Skills

GTM tag management

Data layer implementation

Server-side tagging

GA4 configuration

Pixel/CAPI configuration

HTML/CSS/JavaScript basics

Tag debugging & QA

GDPR/CCPA compliance understanding

Data privacy & consent management

Communication of technical tracking to

Tools

Google Tag Manager (GTM)

GA4

Conversion API (CAPI)

Meta Pixel

Google Ads

TikTok Pixel

LinkedIn Insight Tag

Job description

Neowork is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture across a multi-client education/nonprofit portfolio. You will implement tracking via Google Tag Manager, build data layers, ensure airtight data collection from first click through to CRM entry, and collaborate with the Data & Analytics team to maintain accuracy.

You will connect website activity to Meta, Google Ads, TikTok, LinkedIn, and other platforms, configure events, perform QA, and