Remote GTM Tracking Architect for Education & Nonprofits

Atomic Hr; Buenos Aires; Teletrabalho; ARS 106 112 000 - 151 589 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote role

Resumo da oferta

Atomic Hr is seeking a Tracking Specialist (GTM) to own the analytics and pixel deployment architecture for a remote marketing agency focused on education and nonprofit sectors. You will implement tracking via Google Tag Manager, ensure airtight data collection from first click to CRM entry, and collaborate with a data & analytics team.

You’ll troubleshoot across Meta, Google Ads, TikTok, and LinkedIn, maintain data layers, and uphold GDPR/CCPA compliance while documenting setups for cross‑team

Qualificações

• 3+ years of hands‑on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger/variable creation, data layer implementation, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms (Meta, Google Ads, TikTok, LinkedIn).
• GA4 experience including event configuration, key events, and DebugView.
• HTML/CSS/JS basics for tag troubleshooting and custom script implementation; use of GTM Preview and browser tools.
• Understanding of GDPR, CCPA, and consent management in tracking.
• Analytical, solution-driven mindset with ability to explain technical concepts clearly to non-technical audiences.

Responsabilidades

• Own tag management & deployment: manage GTM structure, triggers, variables; implement server-side tagging where helpful.
• Own conversion tracking & platform integration: connect site activity to Meta, Google Ads, TikTok, LinkedIn with pixels and APIs; configure events.
• Own QA, debugging & data integrity: audit tags, fix data discrepancies, run health checks before campaigns go live.
• Own data privacy compliance: manage cookie banners and consent mode; monitor privacy regulations and guidance.
• Support documentation & cross-team enablement: tagging plans, naming conventions, and clear data documentation.

Conhecimentos

GTM containers

Data layer implementation

Server-side tagging

GA4

HTML/CSS/JS basics

Data privacy (GDPR/CCPA)

Education marketing experience

Analytical mindset

Clear communication

Ferramentas

Google Tag Manager

GA4

Meta Pixel

Google Ads pixel

TikTok Pixel

LinkedIn Insight Tag

Descrição da oferta de emprego

Atomic Hr is seeking a Tracking Specialist (GTM) to own the analytics and pixel deployment architecture for a remote marketing agency focused on education and nonprofit sectors. You will implement tracking via Google Tag Manager, ensure airtight data collection from first click to CRM entry, and collaborate with a data & analytics team.

You’ll troubleshoot across Meta, Google Ads, TikTok, and LinkedIn, maintain data layers, and uphold GDPR/CCPA compliance while documenting setups for cross‑team