Remote Growth Marketing Leader — Ecommerce & Growth

Avantstay, Inc.; Buenos Aires; Remote; ARS 185,331,000 - 277,997,000; Full time

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability. You will divide time between running HoopStars and building the parent company Community Sports Partners' marketing team across brands, with LATAM remote work and Toronto-hours.

You will own budgets, performance, and the customer experience, driving paid acquisition, optimization, and retention.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention strategy

Commercial accountability

Hiring & managing marketers

Remote leadership

English proficiency

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead marketing, ecommerce growth, and profitability. You will divide time between running HoopStars and building the parent company Community Sports Partners' marketing team across brands, with LATAM remote work and Toronto-hours.

You will own budgets, performance, and the customer experience, driving paid acquisition, optimization, and retention.