Remote Growth GM: Marketing & Ecommerce Leader

Ferla Bikes Inc.; Ciudad de Mendoza; Remote; ARS 184,482,000 - 276,723,000; Full time

Benefits offered by this job

Equity option subject to agreed terms

Remote work from LATAM with Toronto-‑h

Potential relocation to US or Canada

Job summary

HoopStars is a Toronto-based youth basketball business, seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability. The role spans HoopStars operations and building the parent marketing team for Community Sports Partners, with remote work from LATAM and Toronto-hours collaboration.

You will own the business plan, budgets and customer experience, drive paid growth, improve conversion and retention, and recruit or manage marketing specialists and agencies to scale

Qualifications

• Experience driving paid acquisition and converting traffic into customers.
• Track record of improving conversion rates and increasing retention.
• Experience leading and scaling multiple marketing channels remotely.
• Ability to manage budgets, forecasts and profitability beyond marketing spend.
• Comfort building teams and systems while delivering hands-on execution.
• Strong professional English communication and leadership in a remote environment.

Responsibilities

• Own HoopStars business plan, budget, revenue and profitability.
• Lead sales, operations, and ensure service quality meets demand.
• Drive digital growth across paid search, social, landing pages, and enrollment funnels.
• Define structure of parent marketing team and manage agency/contractors where needed.
• Establish reporting and connect campaign performance to paying customers and profit.
• Stay close to execution by diagnosing funnel issues and launching improvements.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

English proficiency

Job description

HoopStars is a Toronto-based youth basketball business, seeking a hands-on General Manager to lead marketing, ecommerce growth and profitability. The role spans HoopStars operations and building the parent marketing team for Community Sports Partners, with remote work from LATAM and Toronto-hours collaboration.

You will own the business plan, budgets and customer experience, drive paid growth, improve conversion and retention, and recruit or manage marketing specialists and agencies to scale